About the role of a freelance strategist at Column Five

Column Five is seeking freelance Strategists to work on B2B marketing engagements. We are hoping to partner with client-facing strategists who can work alongside other experts, absorb their thinking, and carry it into C5’s strategic creative work to generate aggressive leads, brand experiences and revenue goals for our clients.

What we’re looking for in a freelance strategist

You can take a strategy developed by someone else and make it your own, finding the through line that connects positioning to specific content
You understand how enterprise buyers move, and you can design nurture and CRM journeys that meet them where they are
You know search is changing with AI, and you can guide strategies that improve traditional search visibility and discoverability in AI models alike
You think in connected systems, understanding how paid media, organic content, search, website experiences, email programs, and sales enablement work together
You're comfortable translating campaign media performance, audience behavior, and funnel data into meaningful insights and actionable strategic recommendations
You can make website copy, design, and development recommendations based on optimizing for conversion and performance
You’re comfortable operating in ambiguity, knowing that messaging and activation priorities will evolve as a program takes shape
You can present and defend your strategy with confidence directly to senior client stakeholders
You collaborate well, and you know how to partner with others so strategy and editorial move together

Requirements for a freelance strategist

More than 3 years in brand, content, and/or email marketing strategy
B2B SaaS or enterprise tech experience, AI or data products a plus
New-market positioning experience a plus
Working knowledge of SEO and AEO
Experience developing messaging and content for senior operational buyers
Familiarity with paid media, performance optimization, ABM, product-led growth, or product launch experience

Responsibilities for a freelance strategist

Translate strategy into clear messaging frameworks and creative briefs
Build nurture campaigns and CRM journeys that move enterprise buyers from first touch to conversion
Help shape SEO and AEO strategy & content priorities that build visibility
Partner day to day with the C5 team on strategy, editorial plans, and creative direction
Present strategy and recommendations directly to client stakeholders; this is often a visible, client-facing role

Work samples - with your application

Please include 1–2 examples demonstrating how you've translated business or brand strategy into an integrated marketing program, ideally showing how you connected channels and used performance learnings to evolve the work.

Any of the following: Examples of email nurture programs, CRM journeys, content/search strategies, or launches. We'd love to understand both your strategic thinking and the business results it helped drive.

Engagement: We engage either on a retained hours contract or flat-rate per project, depending on the opportunity.

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Column Five

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Freelance Strategist