Social Media Marketing Consultant

Location: Mostly Hybrid (Lake County/Remote)

Reports to: Interim Executive Director Julie Weinberg

Hours: 5-10 hours/week estimated

Compensation: $30-35/hour or other rates measured by metrics to be agreed upon

Application Process: Send your resume and cover letter to info@coalitionlegal.org

We are seeking a creative and data-driven Social Media Marketing Consultant to lead the development and execution of high-impact campaigns across Facebook, Instagram, and TikTok. This role will focus on driving awareness of our free legal services and their benefits, attracting potential clients and partners, and boosting engagement through strategic content and paid media efforts.

Responsibilities:

Plan, create, and manage paid and organic marketing campaigns on Facebook, Instagram, and TikTok.
Develop campaign strategies aligned with brand awareness, lead generation, and engagement goals.
Collaborate with Coalition Legal staff to produce platform-optimized content.
Monitor campaign performance and optimize based on KPIs such as reach, CTR, CPL, and engagement rate.
Manage budgets and audience segmentation using Meta Ads Manager and TikTok Ads Manager.
Report on campaign performance and provide actionable insights to stakeholders.

Requirements:

High school diploma
Bilingual preferred: English/Spanish
2+ years of experience in social media marketing or digital advertising
Proven success managing campaigns on Facebook, Instagram, and TikTok
Strong understanding of audience targeting, ad formats, and analytics tools
Experience with Meta Ads Manager and TikTok Ads Manager
Excellent copywriting and creative skills
Ability to analyze data and make performance-driven decisions
Strong project management and communication skills

This is a contract position for someone with social media experience who wants to work with us to engage the Lake County community online. If you enjoy creating impactful social media content and ensuring it gets in front of the right people, we’d love to hear from you.

About Us

Coalition Legal’s mission is to provide greater access to stable employment and housing for indigent residents of Lake County whose past criminal records are holding them back from accomplishing their life goals. We offer free legal aid to help people determine their eligibility to have their criminal records sealed or expunged and assist them with the court process.

Coalition Legal

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Social Media Marketing Consultant