Social Media & Content Coordinator

Location: Costa Mesa, CA (Hybrid)

Job Type: Full-Time

Salary: $55,000–$65,000/year DOE

Reports To: Marketing Manager

Help Us Build the Next Chapter of COE.

Co Eyewear is a rapidly growing independent eyewear brand creating premium safety-rated and lifestyle sunglasses for people who work hard and play harder. From the jobsite to the lake, gym, trail, and everywhere in between, we're building a brand that stands out—and we're looking for someone who's excited to help tell that story.

We're looking for an entry to a mid-level Social Media Coordinator who lives and breathes social media. Someone who's constantly saving trending videos, spotting new content formats before they blow up, and thinking, "We should make this."

This role reports directly to the Marketing Manager and is an opportunity to grow alongside a fast-moving brand where your ideas will actually be seen, heard, and executed.

We're a small, hands-on team looking for someone who's ready to jump in, take ownership, collaborate, and help us continue take our brand to the next level.

What You'll Do

As our Social Media & Content Coordinator, you'll help execute and grow CO Eyewear's presence across Instagram, TikTok, Facebook, LinkedIn, and YouTube.

Social Media & Content Creation

Assist in planning, creating, and maintaining the social media content calendar alongside the Marketing Manager.
Create engaging short-form content for Instagram Reels, TikTok, Stories, Facebook, LinkedIn, and YouTube Shorts.
Develop TikTok-first content that leverages emerging trends, trending audio, viral formats, and platform best practices to maximize organic reach, engagement, and visibility.
Continuously test new content ideas, hooks, editing styles, and storytelling techniques to create high-performing, shareable content that resonates with our audience.
Design simple, on-brand graphics and social assets using Canva to maintain a cohesive and visually appealing social presence.
Help ensure all content maintains a consistent brand aesthetic across every platform.
Capture behind-the-scenes content, product launches, lifestyle shoots, events, and day-to-day brand moments.
Write compelling captions that align with the CO Eyewear brand voice.
Schedule and publish content across all social media platforms.
Stay ahead of platform updates, emerging trends, viral formats, and changes in the ever-evolving social media landscape.
Bring fresh creative ideas, trend-based concepts, and campaign opportunities to weekly marketing meetings.
Assist with brainstorming and executing social-first marketing campaigns.

Community Management

Manage day-to-day community engagement by responding to comments, messages, and customer interactions across all social platforms.
Foster authentic relationships with our online community.
Monitor brand mentions and identify opportunities for engagement and user-generated content.
Help ensure our social channels remain active, engaging, and aligned with the CO Eyewear brand voice.

Influencer & Creator Program

Support the continued growth of CO Eyewear's influencer, affiliate, and creator program.
Assist the Marketing Manager with influencer outreach, recruitment, and relationship management.
Research and identify new creators, athletes, and brand partners that align with the CO Eyewear brand.
Build and maintain positive relationships with influencers, affiliates, and creators through regular communication.
Coordinate product gifting, campaign timelines, creator onboarding, and campaign deliverables.
Track campaign performance, affiliate activity, and creator deliverables.
Help identify opportunities for new partnerships, collaborations, and brand activations.
Stay up to date on creator trends and emerging talent across social media platforms.

Marketing Support

Execute projects and initiatives assigned by the Marketing Manager.
Support product launches, giveaways, photoshoots, events, and other marketing campaigns.
Help organize creative assets and keep projects moving efficiently.
Jump into new projects as our brand continues to grow.

Qualifications

Required

1–3 years of experience in social media, content creation, digital marketing, influencer marketing, or a related role.
Bachelor's degree in Marketing, Communications, Business, or a related field preferred, but not required. Equivalent hands-on experience and a strong portfolio of work are equally valued.
Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube, including current platform trends and best practices.
Experience creating engaging photo and short-form video content.
Strong understanding of social media trends, internet culture, and emerging content formats.
Excellent written and verbal communication skills.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Self-motivated, proactive, and able to execute projects with minimal supervision.
Comfortable working in a collaborative, fast-paced environment.
Tech-savvy with the ability to quickly learn new platforms, software, and marketing tools.

Preferred

Experience managing social media for a brand, agency, or creator.
Experience supporting influencer marketing, affiliate programs, or creator partnerships.
Proficiency with Canva and familiarity with Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom) or similar creative tools.
Ability to create clean, visually appealing, high-performing and on-brand graphics while maintaining consistency across social platforms.
A strong eye for layout, typography, color, and visual storytelling.
Experience with Meta Business Suite and social media scheduling platforms such as Metricool.
Basic understanding of social media analytics and reporting.
Photography and videography experience.
Experience using AI tools to support content ideation, copywriting, and workflow efficiency.

Bonus Points…

Live and breathe social media and are always ahead of the latest trends, creators, and platform updates.
Naturally think of content ideas throughout the day and understand what makes people stop scrolling.
Have a portfolio or social media accounts that showcase your creativity and content creation skills.
Love brainstorming, collaborating, and bringing new ideas to life.
Take initiative, enjoy solving problems, and thrive in a growing company where no two days are the same.

Why Join the COE Team?

We're not a huge corporate marketing department…and we like it that way.

At CO Eyewear, you'll join a collaborative, entrepreneurial team where ideas move quickly, creativity is encouraged, and your work has a direct impact on the growth of the brand. We trust our team to take ownership, bring ideas to the table, and execute, we're not a micromanagement environment.

If you're someone who enjoys taking initiative, thrives with autonomy, and wants the opportunity to make a real impact, you'll fit right in.

As Co Eyewear continues to grow, so do the opportunities. This role offers significant room for professional growth, increased responsibility, and the chance to help shape the future of our marketing and social media efforts.

What We Offer

Hybrid work schedule based in Costa Mesa, CA.
Competitive salary of $55,000–$65,000, depending on experience.
COE gear and friends and family discounts
Opportunity to attend photoshoots, events, trade shows, and creator collaborations.
A creative, collaborative, and supportive team environment where your ideas are valued.
Freedom to take ownership, test new ideas, and contribute to the direction of the brand.
Significant opportunities for career advancement as CO Eyewear continues to grow.

Ready to Apply?

If you're passionate about content creation, love staying ahead of social media trends, enjoy working with creators, and want to make an impact at a rapidly growing brand, we'd love to hear from you.

Please submit your resume along with your portfolio (if applicable), links to social media accounts you've managed, or examples of content you've created. We care just as much about your creativity, initiative, and ability to execute as we do about your experience.

CO Eyewear

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Social Media & Content Coordinator