Role: Senior Marketing Manager

Location: Denver, CO

Department: Creative & Marketing Team

Reports to: Director of Creative and Marketing

Start Date: Immediately through early January

Salary: $85k - $95k (Depending on experience)

About Us

At Clove & Twine, we're redefining corporate gifting by curating remarkable, sustainable gifts that foster authentic connections. Our mission is to elevate gifting beyond mere transactions, creating lasting impressions through thoughtful and high-quality gifts.

We envision a world where corporate gifting becomes a powerful conduit for authentic relationships and sustainable impact. Through our commitment to exceptional gifts, we aim to transform the art of gifting into a catalyst for positive change—celebrating people, nurturing the planet, and creating a legacy of impact one gift at a time.

Role Mission Statement

The Senior Marketing Manager at Clove & Twine will build and run a marketing engine that fuels pipeline growth, deepens engagement, and strengthens retention across every stage of the customer journey. We're looking for a strategic and experienced marketer who can connect creative vision with measurable outcomes. You will architect campaigns, interpret results with precision, and refine strategies to drive sustainable growth.

You'll work closely with the Director of Creative & Marketing and collaborate across departments to lead marketing strategy, paid media, email campaigns, CRM automation, content deployment, and funnel development. You'll own the systems and campaigns that attract, convert, and nurture leads, ensuring our brand, storytelling, touchpoints, and data all work in sync to drive growth.

This is a full-stack role for an experienced marketing lead who loves both the art and science of marketing. You'll move between strategy and execution daily; launching campaigns, testing funnels, and tightening performance across channels. If you're wired to build systems that convert, measure what matters, and scale what works, this role is built for you.

Core Responsibilities

Strategy & Campaign Ownership

Develop and lead a holistic marketing strategy that drives measurable pipeline growth and aligns with company goals and brand positioning
Plan, build, and optimize integrated campaigns across email, paid, social, and content channels to generate and nurture demand
Design and manage full-funnel lifecycle programs that convert leads to opportunities through data-driven segmentation and automation
Identify and test scalable growth opportunities across AEO, paid, and partnership channels, leveraging AI-driven insights to move faster, refine targeting, and build a measurable competitive edge through precise attribution.

Ensure every campaign maintains brand integrity in voice, tone, and visual execution while advancing performance and scalability

Performance & Growth Marketing

Lead strategy and execution oversight for paid media across Google, LinkedIn, Meta, and emerging platforms—collaborating with agency partners to shape campaigns, evaluate performance, and deploy new strategies that drive qualified traffic and pipeline growth
Build, refine, and automate HubSpot workflows, lead scoring models, and lifecycle programs that scale efficiently and convert predictably
Partner with Sales to define ICPs and personas, aligning targeting, messaging, and campaign sequencing for maximum conversion efficiency across ABM and outbound efforts
Leverage AI-powered tools to continuously improve segmentation, audience targeting, and creative testing, turning data into smarter decisions and faster iteration
Proven experience in growth strategy and performance execution that drives the pipeline

Performance Analytics & Optimization

Own multi-channel marketing analytics with a focus on ROI, CAC, client retention, conversion efficiency, and full-funnel attribution that connects marketing activity to revenue outcomes
Build and maintain live dashboards that surface actionable insights for leadership and sales
Develop and enforce UTM and tracking frameworks that ensure attribution accuracy across all paid, email, and organic campaigns
Leverage AI and automation to identify trends, optimize targeting, and forecast performance with greater speed and precision
Design and execute A/B tests, audience segmentation models, and campaign experiments that turn insights into repeatable growth
Partner with leadership on forecasting, budget allocation, and quarterly strategy reviews to ensure marketing performance aligns with business objectives

Content, Email & Social

Deploy, scale, and optimize content across email, social, and web to drive engagement, conversion, and measurable growth across the full funnel
Manage segmented email programs like nurture, drip, and lifecycle campaigns to increase engagement and accelerate lead progression
Execute and continuously improve our social strategy across LinkedIn, Meta, Instagram, and X, ensuring content supports active campaigns and aligns with brand positioning
Collaborate with the Creative Director to translate core content and campaigns into channel-specific executions, ensuring alignment across all touchpoints

Collaboration & Project Management

Manage timelines, deliverables, and campaign execution across channels with precision, clarity, and accountability
Collaborate closely with Sales to align campaign strategy, optimize lead follow-up, and deliver sales enablement tools such as one-pagers, case studies, and client-facing materials
Partner with Design and Creative to continuously improve website content, SEO/AEO performance, and landing page experiences
Support in executing cross-functional initiatives, including events, photoshoots, and field marketing, while ensuring operational excellence and post-campaign reporting
Maintain visibility and alignment across teams using tools like Asana, Slack, Notion, and Monday to keep communication clear and pipelines on track

Marketing Ops & Budget

Manage campaign calendars, internal marketing templates, and brand collateral
Maintain and update internal marketing templates, toolkits, and brand collateral for cross-team use and scalability
Partner with the Creative Director on budget tracking, vendor coordination, and freelance support, ensuring resources are allocated efficiently and deliverables stay on schedule
Support operational optimization by monitoring campaign processes, identifying bottlenecks, and improving workflows to enhance marketing velocity and data accuracy

What We're Looking For

5–8+ years of marketing experience, with at least 2 years owning integrated campaigns—ideally in a B2B or brand-forward environment
Experience managing paid campaigns across digital channels (LinkedIn, Meta, Google, etc.) and collaborating with performance agencies or partners
Strong understanding of marketing funnels, attribution models, lifecycle automation, conversion optimization, and performance reporting
Skilled in CRM management, campaign automation, and building scalable nurture systems that drive measurable demand
Hands-on experience with HubSpot for workflows, automation, lead scoring, segmentation, and reporting
Proficient with Google tools, including Analytics, Ads, Tag Manager, and Workspace for tracking, reporting, and campaign coordination
Ability to manage multiple projects independently, balancing speed, quality, and precision in a fast-moving environment
Strong systems mindset with the ability to streamline processes, automate recurring tasks, and maintain clean data architecture
Experience leveraging AI and automation tools to accelerate campaign testing, reporting, and audience insights
Passion for premium brands, sustainability, and marketing that blends creativity with tangible impact
Experience with Adobe Creative Suite, Canva, and visual asset tools

Bonus Points

Experience in gifting, lifestyle, or e-commerce industries
Familiarity with corporate gifting trends, sustainability storytelling, or B2B sales cycles
Technical fluency across basic HTML/CSS
Comfort developing visual and written assets that align with brand voice and campaign objectives when supporting or scaling creative output
Experience in developing and deploying loyalty programs
Strong eye for aesthetics and the ability to contribute to or direct creative content across channels
Ability to manage multiple projects effectively, balancing execution and strategy in a fast-paced, agile environment

What We Offer

37 days PTO (15 discretionary to start, 6 sick days, 6 holidays, 10 year-end)
Paid Maternity/Paternity Leave
Paid Medical Leave
Healthcare, Vision & Dental Insurance (employer monthly contribution to medical and vision)
401(k) Program
Tight-knit, passionate team with lots of ownership and impact
Zero tolerance for egos
Light-filled, lots-of-plants, dog-friendly Denver office
Discounts on exceptional gifts for friends and family

What We're Like

At Clove & Twine, we celebrate the power of relationships and the impact of thoughtful, sustainable gifts. Our values include:

People-Centric Approach: Fostering empathy, understanding, and meaningful connections.
Accountability and Ownership: Empowering team members to take responsibility and maintain high standards.
Continuous Learning and Adaptability: Encouraging curiosity and innovation.
Optimism and Resilience: Seeing opportunities in challenges and fostering a positive work environment.

Our work environment is dynamic, collaborative, and supportive. We celebrate diversity, promote professional growth, and offer flexibility and unique benefits to support work-life balance.

Join Us

If our values resonate with you and you're excited about joining our mission to deliver remarkable corporate gifts, we'd love to hear from you. Please send your resume and a cover letter explaining why you're a great fit for the role.

We celebrate diversity and are committed to equality. Everyone is welcome, and we think everyone's awesome.

Clove & Twine

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Senior Marketing Manager