Company Description Charleston Shoe Company is a women-owned footwear brand that reimagines comfortable, versatile, and stylish handmade shoes for women and men, and every occasion. Known as a “cobblestones to cocktails” brand, the company designs shoes that transition seamlessly from day to night and from casual to dressy settings. With nearly 25 retail stores across the United States and a strong network of artisan cobblers in Mexico, Spain and Brazil, Charleston Shoe Company blends craftsmanship with modern design. The team operates in a lean, entrepreneurial, founder-driven environment focused on serving the needs of everyday, modern shoppers. Team members are encouraged to bring creativity, initiative, and a passion for brand storytelling to a growing lifestyle company.

Role Description

This is a full-time, entry-level on-site Social Media Content Creator role based in Charleston, SC. The Social Media Content Creator will plan, create, and publish engaging photo, video, and copy content across key social platforms, aligning with brand voice and seasonal campaigns. Daily responsibilities include brainstorming and executing content concepts, capturing and editing visual assets, writing captions, scheduling posts, and monitoring performance metrics. The role will collaborate closely with marketing, e-commerce, and retail teams to support product launches, in-store events, and brand storytelling initiatives. The Social Media Content Creator will also engage with the online community, respond to comments and messages, and provide insights to help grow audience reach and engagement.

Qualifications

Demonstrated experience creating social media content (images, short-form video, and copy) for consumer or lifestyle brands.
Proficiency with major social platforms (e.g., Instagram, Facebook, TikTok, Pinterest) and familiarity with emerging trends and features.
Basic skills in photography, videography, and editing using tools such as Adobe Creative Suite, Canva, or similar applications.
Strong writing and storytelling skills, with the ability to adapt tone and style to match brand guidelines.
Comfort working on-site in a fast-paced, entrepreneurial retail and e-commerce environment in Charleston, SC.
Excellent organizational skills, including content planning, calendar management, and the ability to meet deadlines.
Experience interpreting social media analytics and using insights to refine content strategies.
Collaborative mindset and strong interpersonal skills to partner with marketing, retail, and design teams.
Interest in fashion, footwear, or lifestyle brands; prior experience in these sectors is a plus.
Relevant education or training in marketing, communications, media, or a related field is preferred but not required.
0–2 years of marketing, social media, retail, internship, or related experience preferred.

We offer full time benefits and employee discounts

Equal Opportunity Employer

Charleston Shoe Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Charleston Shoe Company

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Social Media Content Creator