JOB SUMMARY: Under the direction of our Brand Voice Manager, the Junior develops engaging, accurate, and on-brand content that supports ecommerce sales, marketing initiatives, and the customer shopping experience across Cato Fashions, Versona, Cache Collection, and It's Fashion. This position is responsible for researching, writing, proofreading and publishing compelling product descriptions for our ecommerce business, as well as supporting digital marketing communications. The ideal candidate is a creative, detail-oriented writer with a passion for women’s fashion, an understanding of current trends, and the ability to translate product features into customer-focused benefits.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Product Copywriting: Research and write compelling, on-brand product titles, descriptions, features and searchable keywords for merchandise sold on catofashions.com and shopversona.com.
Product Storytelling: Translate product details, including fabric, fit, silhouette, styling versatility and fashion trends into engaging, customer-focused copy that inspires purchase decisions.
SEO & Product Discovery: Apply SEO best practices to product titles, descriptions and keywords to improve visibility through internal site search, traditional search engines and emerging AI-powered shopping experiences.
Marketing Copywriting: Develop creative, persuasive copy for Versona email campaigns, SMS marketing, digital advertising and other promotional initiatives, with attention to customer engagement and conversion.
Brand Voice Consistency: Understand and adapt writing styles across multiple retail brands, ensuring messaging reflects each brand’s personality, target audience and established guidelines.
Fashion Trend Awareness: Stay informed on current women’s fashion trends, seasonal merchandise and customer preferences to create relevant, timely content. Develop trend-focused copy supporting the It’s Fashion website and other brand initiatives.
Content Management: Enter, update and maintain product copy within ecommerce content management systems, ensuring accuracy, consistency and timely publication.
Product Coordination: Support the product check-in process for jewelry and accessories, including reviewing merchandise details and developing product titles and features across brands.
Proofreading & Quality Control: Edit and proofread content for grammar, spelling, clarity, product accuracy, brand consistency and adherence to established editorial standards.
AI-Assisted Content Development: Utilize approved AI-powered writing and research tools to support content development, brainstorming and workflow efficiency while ensuring all final copy meets brand standards for originality, accuracy and quality.
Creative Collaboration: Work closely with Brand Voice Manager, ecommerce, marketing and creative teams to ensure content supports product launches, marketing campaigns and overall business objectives.

OTHER RESPONSIBILITIES:

Support additional editorial and marketing content for websites, social media, promotional campaigns, and other channels as needed.
Participate in creative brainstorming sessions and contribute ideas for product storytelling, seasonal messaging, and brand initiatives.
Manage multiple assignments and deadlines in a fast-paced retail environment, prioritizing accuracy, efficiency, and timely delivery.
Support special projects, brand initiatives and cross-functional initiatives as assigned.

QUALIFICATIONS:

EDUCATION: Bachelor’s degree in marketing, Advertising, Public Relations, Communications, Journalism, English or related field preferred. Equivalent relevant experience and a strong writing portfolio will also be considered.

WORK EXPERIENCE: 2+ years of professional copywriting, content writing or related experience. Experience writing consumer-facing digital content, particularly for ecommerce or retail, is a plus Fashion retail experience is preferred.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

Excellent writing, editing and proofreading skills.
Strong portfolio demonstrating creative writing ability and attention to detail.
Understanding of SEO principles and best practices.
Familiarity with generative AI writing tools and the ability to use them responsibly to support content development and editing.
Passion for women’s fashion, with an interest in current trends, seasonal styles and consumer shopping behavior.
Ability to translate product features into clear, customer-relevant benefits.
Proficiency with Microsoft Office and familiarity with content management systems and ecommerce platforms.
Strong organizational and time management skills with ability to meet deadlines.
Collaborative, adaptable and detail-oriented.

Cato Corporation

New Jobs

Junior eCommerce Copywriter