New York, New York

Part-Time / Freelance | Primarily In-Person

Casa Primary is looking for a highly creative, visually driven Content Creator to own the consistent creation of content across our community and founder channels.

This person will play an important role in growing Casa Primary’s brand awareness, community, social presence, and outreach through exceptional photography, short-form video, and timely, culturally relevant storytelling.

We’re looking for someone who understands both beautiful content and content that performs—someone who can capture the world of Casa Primary, translate it for social media, and keep our channels feeling current while maintaining a distinct and recognizable point of view.

The Role

You’ll work closely with our founder and team to concept, capture, and edit content for Instagram, TikTok, Facebook, LinkedIn, and occasionally Substack.

You should be able to move easily between professional photography and social-first video: beautifully capturing an event one day, turning around a timely Reel the next, filming founder content, and recognizing spontaneous moments worth capturing without needing a shot list.

You’ll work from Casa Primary’s brand playbook and content calendar while bringing your own ideas, creative perspective, and understanding of what is happening across social media.

What You’ll Do

Concept, photograph, film, and edit content across Casa Primary’s community and founder channels.
Create compelling short-form video for Instagram, TikTok, Facebook, and LinkedIn.
Capture everyday community moments, programming, events, partnerships, seasonal campaigns, and founder-led content.
Keep Casa Primary’s social presence current and culturally relevant through timely, trend-aware content, translating relevant formats, sounds, conversations, and cultural moments through the Casa Primary lens.
Proactively identify content opportunities and bring new concepts, series, formats, and creative ideas to the team.
Create content that supports brand growth, community building, membership awareness, partnerships, and outreach.
Capture a balance of elevated editorial photography and natural, candid, social-first content.
Build a consistent library of high-quality photography and video for use across Casa Primary’s digital channels.
Think ahead creatively, particularly around seasonal moments, ensuring content is captured and edited well before it needs to go live.
Move quickly when trends, events, or timely opportunities call for a fast turnaround.
Create founder-focused content and occasionally develop visual assets to accompany Substack and other editorial storytelling.
Participate in weekly creative meetings, content planning, and approvals.
Work from the team’s content calendar and deliver organized, edited, ready-to-publish assets on schedule.

What We’re Looking For

Professional photography skills are required. You must own a professional camera and the equipment necessary to independently produce high-quality photography and video. Casa Primary also has some equipment available.

The ideal candidate has:

A strong portfolio across professional photography, videography, and short-form social content.
Excellent editing skills with a fast turnaround.
A sophisticated eye for composition, lighting, movement, and visual storytelling.
A strong understanding of Instagram, TikTok, Reels, and evolving social formats.
A natural instinct for what feels culturally and visually current.
The ability to recognize emerging trends and quickly translate the right ones into content that feels authentic to Casa Primary.
Strong storytelling instincts across both community and founder-led content.
Experience capturing children, families, people, spaces, events, and lifestyle content naturally and beautifully.
An understanding that great content should not only look good, but contribute to growth, awareness, engagement, and community.
Strong creative initiative and the ability to consistently bring ideas rather than wait for assignments.
Excellent organization, reliability, and attention to detail.
The ability to follow an established brand playbook while continuing to evolve the creative.
Regular availability to shoot on-site in Tribeca.

What Success Looks Like

Casa Primary has a consistent, recognizable, and current visual presence across its channels.

There is always strong content ready to share. Seasonal moments are captured ahead of time. Timely opportunities aren’t missed. Founder and community storytelling feel connected. And the content is helping more people discover Casa Primary, understand the brand, engage with our community, and want to be part of it.

Compensation

$40–$60/hour, based on experience and portfolio.

This role has the opportunity to grow in hours, compensation, and scope based on performance and measurable impact across Casa Primary’s social presence, brand awareness, and community growth.

Performance and scope will be reviewed after the first 90 days, with continued opportunities for growth as Casa Primary grows.

To Apply

Please submit your résumé and portfolio, along with examples of content you have personally conceptualized, shot, and edited.

We’d especially like to see professional photography, short-form video, lifestyle/editorial work, and content created specifically for social media.

Please also include three content ideas you would be excited to create for Casa Primary.

Casa Primary

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