Company Description Canyon Transportation provides shuttle and private vehicle services across Utah, supporting both local residents and visitors. With the largest fleet of 4x4 vans in the state, the company focuses on safe and dependable transportation between major ski resorts and Salt Lake City International Airport. Canyon Transportation is a trusted partner to the tourism and outdoor industries, helping travelers access Utah’s recreation areas year-round. The team emphasizes reliability, customer service, and local expertise in mountain and winter driving conditions.

Role Description The Social Media Marketing Specialist is a part-time, hybrid role based in Salt Lake City, UT, with flexibility for some work from home. This role is responsible for planning, creating, and publishing social media content that highlights Canyon Transportation’s services, seasonal offerings, and brand story. Day-to-day tasks include managing social media calendars, producing copy and visuals for platforms such as Instagram, Facebook, and TikTok, monitoring channels for engagement, and responding to comments and messages in a timely and professional manner. The specialist will track performance metrics, optimize campaigns, and collaborate with operations and customer service teams to promote promotions, service updates, and safety messages. Additional responsibilities may include assisting with basic digital marketing initiatives, such as email campaigns or website updates, to support overall brand awareness and bookings.

Qualifications

Demonstrated skills in Social Media Marketing and Digital Marketing for brand awareness and customer engagement.
Strong Social Media Content Creation abilities, including writing, visuals coordination, and platform-specific optimization.
Background in Marketing with the ability to align social campaigns to business objectives and seasonal demand.
Clear and professional Communication skills for engaging online audiences and collaborating with internal teams.
Experience managing business profiles on major social platforms and using analytics tools to measure performance.
Ability to work independently, prioritize multiple tasks, and adapt to changing needs in a fast-paced, seasonal environment.
Familiarity with the tourism, outdoor recreation, or transportation sectors in Utah is beneficial.
Associate or bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience.

Canyon Transportation

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Social Media Marketing Specialist