Hi, we're BYOMA 👋

We're one of the world's fastest growing beauty brands. We have applied the research, science, and credibility of dermatologist-backed brands and supercharged it with the efficiency and results of clinically effective, ingredient-led brands.

We’re on a mission to democratise and demystify beauty by empowering consumers to make smart, informed and educated choices. BYOMA was built on four fundamental principles; Efficacy, Accessibility, Education, Engagement, and these inform, inspire and underpin everything we do. We're committed to delivering the most efficacious products to our consumer and our dedication to accessibility and education have led to us becoming the #1 fastest growing skincare brand in the world, and a top 10 skincare brand across all our key retail partners.

As a people powered business, none of this would have been possible without our incredible team who are committed to achieving our BYOMA vision: to build better beauty and inspire positive change.

Join us as we build an inclusive community because lets face it, barriers aren't beneficial for anything but your skin!

Title: Social Media & Content Coordinator

Department: Marketing

Location: New York City (on site 4 days a week)

Salary: $70,000 - $75,000

BYOMA is looking for a creative, highly organized, and culturally connected marketer with a passion for social media, creators, content, and community. You will support the day-to-day execution of BYOMA's social media channels, content creation, publishing, and community management across North America, while regularly serving as one of the brand's on-camera personalities. This role helps bring the brand to life through platform-native content, real-time engagement, and flawless execution of the social content calendar. Working closely with the Manager, Social Media & Content, the Influencer & Creator team, and cross-functional partners, this individual will create engaging, social-first content that connects with the BYOMA community.

Content Creation

Serve as one of the on-camera faces of BYOMA, regularly appearing in organic social content across TikTok, Instagram, YouTube, and emerging platforms
Confidently speak to camera, participate in trends, educational content, product storytelling, and lifestyle content
Concept, capture, edit, and publish platform-native social content that reflects BYOMA's voice, personality, and community.
Support content creation at events, retailer activations and community experiences
Organize content libraries and digital assets
Develop simple content briefs and creative requests
Help identify opportunities to maximize existing content

Social Media Execution

Support daily publishing across Instagram, TikTok, YouTube and emerging platforms
Maintain editorial calendars and publishing schedules
Coordinate assets and approvals across internal and external partners
Support retailer-specific social activations
Assist with campaign launches and key marketing moments

Community Management

Monitor comments, DMs and community conversations
Escalate customer issues appropriately
Surface consumer insights and emerging trends
Support always-on engagement across platforms

Measurement & Reporting

Support weekly and monthly social media performance reporting across all owned channels.
Track key KPIs including engagement, reach, impressions, follower growth, video views, content performance, and community growth.
Maintain reporting dashboards, content trackers, and campaign recaps to ensure accurate performance measurement.
Monitor social trends, audience behavior, and platform performance to identify opportunities for optimization and growth.
Partner with the Manager, Social Media & Content to translate performance insights into actionable recommendations that strengthen content effectiveness and support commercial objectives.

Cross Functional Partnership

Partner with Influencer, Events, Creative, HCP, Go-To-Market and Sales teams
Coordinate execution across launches and campaigns
Support integrated marketing initiatives

What we're looking for

Experience

1-3 years in social media, content or digital marketing
Beauty or consumer brand experience preferred
Experience creating and appearing in platform-native content for TikTok and Instagram
Strong understanding of social platforms and trends
Portfolio or examples of original creator-style content strongly preferred.

Skills

Exceptional on-camera presence with the confidence to independently film creator-style content.
Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms.
Experience creating, editing, and publishing platform-native content.
Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
Strong written communication and copywriting skills.
Analytical mindset with the ability to interpret social performance metrics and identify opportunities for optimization.
Highly collaborative with the ability to work cross-functionally across Marketing, Creative, Commercial, and Global teams.
Curious about consumer behavior, digital culture, and emerging platform trends.
Detail-oriented with a commitment to high-quality execution.
Comfortable working in a fast-paced, entrepreneurial environment where priorities evolve quickly.

Ideal Candidate Profile

Naturally enjoys being on camera and is excited to become one of the recognizable faces of the BYOMA brand across social platforms.
Creates content because they genuinely love social, not just because it's their job. They instinctively understand what captures attention and feels native to each platform.
Demonstrates a growth mindset and a track record of taking ownership, delivering results, and making a measurable impact relative to their level of experience.
Lives and breathes social media and understands how brands earn attention through culturally relevant content.
Confident pitching and testing new content ideas, experimenting with trends, and iterating quickly based on performance.
Brings curiosity, initiative, and a strong desire to learn and continuously improve.
Approaches every project with both an executional mindset and a commercial lens, considering how their work contributes to brand growth, consumer engagement, and business performance.
Uses data, consumer insights, and platform trends to inform recommendations.
Thrives in a collaborative environment and proactively builds strong relationships across teams.
Takes pride in delivering high-quality work with attention to detail and operational excellence.

Ready to apply?

Please click the link below that will bring you to our careers page where you can submit your application & resume (cover letter optional). A member of our team will be in touch soon!

To find out more please get in touch with our People & Culture team via careers@byoma.com, or click to apply!

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Social Media & Content Coordinator