Social Media & Content Marketing Associate (Part-Time)

Location: Raleigh, NC

Type: Part-Time

Reports to: Head of Marketing

Role Overview

We are seeking a part-time Social Media & Content Marketing Associate to support the execution of our organic social media and content initiatives.

This role is responsible for producing high-quality content, executing social media plans, and supporting day-to-day marketing efforts. You will work closely with the Head of Marketing to bring campaigns and ideas to life across social platforms and other content channels.

This is an entry-level role designed for someone early in their marketing career who is eager to build skills in content creation, social media, and brand execution. Over time, this role will have the opportunity to grow into greater ownership of content planning, strategy, and other marketing channels.

Key Responsibilities

1. Social Media Execution (Primary Focus)

Execute social media content across platforms, including:
Scheduling and publishing posts
Writing captions aligned with brand voice
Managing comments and community engagement
Support the development of social content calendars in collaboration with the Head of Marketing
Translate content direction and campaign ideas into platform-specific posts
Monitor social trends and platform behaviors to inform content execution

2. Content Creation & Creative Development

Create high-quality content, including:
Graphics (static posts, carousels, infographics, etc.)
Short-form video content
Basic motion or visual assets as needed
Ensure all content aligns with brand standards, tone, and visual identity
Continuously improve creative output based on feedback and performance

3. Content Support Across Channels

Assist in the development and formatting of blog content and other written materials
Support content needs for email and broader marketing campaigns
Help organize and maintain content assets and libraries

4. Affiliate & Influencer Coordination

Support the management of affiliate and influencer relationships
Assist with outreach, communication, and coordination of partnerships
Help track performance, deliverables, and timelines for affiliate and influencer programs
Ensure timely execution of campaigns and content from partners
Maintain organization of partner lists, agreements, and ongoing collaborations

5. Performance Awareness & Iteration

Track basic performance metrics across social content (engagement, reach, etc.)
Identify patterns in high- and low-performing content
Apply learnings to improve future content output

6. Audience Understanding & Brand Alignment

Develop an understanding of target audiences and how they engage with content
Tailor content execution to different audiences and platforms
Ensure consistency in messaging, tone, and visual presentation

7. Operational & Marketing Support

Assist with day-to-day marketing tasks and execution needs
Support campaign launches, product initiatives, and ad hoc requests
Collaborate with internal teams as needed to support marketing efforts

Success Indicators

Consistent, high-quality content output across social channels
Improvement in engagement, reach, and overall content performance
Strong alignment with brand voice and visual standards
Ability to execute quickly with increasing independence
Reduced need for revisions over time as quality improves

Qualifications

0–3 years of experience in social media, content creation, or marketing (including internships, freelance work, or academic projects)
A portfolio of relevant work (social content, graphics, video, writing, etc.)
Strong interest in social media platforms and content trends
Basic proficiency in design and content tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar)
Strong attention to detail and willingness to learn
Ability to manage time and tasks effectively in a part-time role

What We’re Looking For

A strong sense of taste and attention to detail in content and design
Someone who enjoys creating and takes pride in high-quality output
Coachability and openness to feedback
A proactive attitude and willingness to learn quickly
Strong work ethic and reliability in execution

Role Growth

This role is designed to evolve over time. As skills and experience develop, there will be opportunities to take on greater ownership of content planning, contribute to strategy, and expand responsibilities within the marketing function. This role has the potential to evolve into full time.

BraceLab

New Jobs

Social Media & Content Marketing Associate (Part-Time)