Must be located in Broward County, FL or Miami-Dade County, FL

What You Will Be Doing

As a Manager of Social Media and Social Partnership Strategy at Bluebird Kids Health, you’ll bring our brand to life through video and social content that connects with the families we serve. This is a predominantly remote role based in Broward or Miami-Dade Counties (with a strong preference towards Broward), though roughly 20% of your time spent on-site in our local Broward offices and another 20% traveling to our offices in other cities. You’ll work hands-on with our providers and staff to turn everyday moments into engaging social media videos—coaching them on camera, capturing the footage, and shaping it into content that drives patient growth.

As we build out our social presence, you’ll be helping to lead the charge. You’ll bring a sensibility for what works across a variety of social media channels, and flare for hooks that draw in audiences.

You’ll also collaborate with external influencers, communities, and groups to find ways to bring our brand to new audiences, with budget responsibility.

In our fast-paced startup environment, you’ll own our social presence end to end, from filming and editing to scheduling content to analyzing performance and community management, while helping our team build comfort and confidence on camera.

Key Activities You’ll Perform

Train and coach our providers and staff on creating effective social media videos, helping them feel comfortable and energized on camera
Record, recut, and post videos across our social channels on a consistent cadence
Coordinate the production of posts, including getting approvals from on-camera talent, working with compliance, and a variety of internal reviews as required
Track and analyze video and content performance, and use those insights to refine our approach
Trend tracking
Scheduled Posting
Annotate, organize, and maintain a library of raw footage so we can move quickly and reuse assets
Recruit and manage relationships with paid and unpaid influencers, as well as customers who might be willing to provide testimonials
Cultivate engagement within relevant online groups and communities
Manage and respond to both social posts and Google reviews (and other online ratings) protecting and elevating our reputation
Support overall brand consistency across all social touchpoints
Stay on top of platform trends and emerging formats to keep our content fresh

What Success Looks Like

Help drive patient acquisition through compelling, consistent social media content
Build a roster of providers and staff who are confident and willing to create video content
Serve as a go-to source for social and video performance metrics
Maintain a well-organized, easily accessible footage library that lets the team move fast
Grow our influencer and community relationships into a meaningful acquisition channel
Be the primary internal owner of reviews and customer testimonials
Keep our online reputation strong through proactive review and community management
Show adaptability and resourcefulness in a fast-growing startup environment

What You Will Bring

A minimum of 5 years of total professional working experience in a marketing or social media role, preferably with some experience in healthcare or a startup environment
Based in Broward County, with reliable transportation for local travel and a willingness to travel to other cities (roughly 20% local on-site, 20% out-of-town)
Willing to work some nights and weekends, staffing and taking video at events
High, infectious energy and the ability to bring that energy out in others on camera
Hands-on experience recording, editing, and posting short-form video for social platforms (Instagram, TikTok, Facebook, YouTube, etc.) and video editing apps like CapCut
Strong skills in social media analytics and using data to improve content performance
Experience managing influencer relationships and online communities or groups
Familiarity with managing online reviews and reputation (Google reviews and similar)
Comfort coaching and training others—patient, encouraging, and able to make people feel at ease on camera
Self-starter mentality with the ability to prioritize and manage multiple projects simultaneously
Organized and systematic, especially in maintaining content and footage libraries

Bluebird Kids Health

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Manager of Social Media and Social Partnership Strategy