This is a temporary, full-time maternity leave coverage position for approximately 12-18 months

Job Summary:

Reporting to the Chief Technology Officer, this position is responsible for the implementation of the marketing and communication strategy for Blue Spark Energy. The Marketing and Communications Manager will work directly with the Leadership team to provide support for all marketing and communications tasks on a global scale, focusing on our key markets and initiating programs with our global partners. The key focus of this role is to contribute to the development and execution of global marketing programs to achieve stated objectives regarding revenue, profitability, brand awareness and market share.

Key Areas of Responsibility:

Lead and execute marketing strategies and campaigns for the BlueSpark® brand internationally and with our partners through collaboration and partnership with executives and stakeholders within the company
Work closely with the Chief Commercial Officer to drive engagement and share best practices and new strategies and tools to enhance the marketing and sales offering
As the Marketing and Communications Manager, you will own the creation, development, and delivery of internal and external communications, as well as the international marketing plan, goals, objectives, and budgets
With stakeholder buy-in, you will be responsible for leading the execution of approved marketing campaigns for Blue Spark Energy and tracking and reporting on their effectiveness
Ensure consistency and coherence in our communication strategy and brand voice, manage various channels including internal communications, SharePoint sites, social media platforms, newsletters, along with any media inquiries, press releases and public announcements
Provide direction and support on content development for the www.bluesparkenergy.com website and ensure the site is current and relevant to the Company’s strategic direction
Create and implement processes and procedures to help streamline marketing and business development requests, track events, sponsorship spending and proposal related activities
Enhance the ability to deliver crisp and engaging marketing value-add, develop, and maintain a library of templates and collateral and promotional materials, coordinating with external vendors as required.
Modern digital and B2B marketing: Name ownership or collaboration expectations for CRM and marketing automation, SEO, analytics, email, paid campaigns, account-based marketing, and sales enablement—as relevant to the company.Market and customer insight: Add responsibility for customer research, competitor monitoring, audience segmentation, positioning, and translating technical offerings into clear customer value.
AI and data governance: State whether the manager is expected to use AI tools, and what review, privacy, security, and approval standards apply. Current B2B marketing coverage increasingly treats AI as part of marketing workflows, alongside governance and measurement. (business.linkedin.com)

Required Skills & Qualifications (including Licenses/Certifications):

Intermediate (5+) to senior level experience in marketing, communications, or business development, preferably within a technology, consulting, or professional services environment. Start-up experience is a bonus!
A Degree or Diploma in Communications, Marketing, or Business Administration, or related field
In-depth understanding of value-added marketing and demonstrated knowledge of Services Marketing versus Product Marketing
Previous experience in managing and implementing successful marketing initiatives and external campaigns for a diverse client base in multiple geographies around the world
Able to collaborate with key stakeholders across the company, sharing ideas to influence across all levels of an organization and supporting businesses to achieve consensus, direction and achievement of result and substantial growth
A demonstrated initiative-taker with the initiative and drive to be comfortable working autonomously and the confidence to deliver with minimal supervision/direction in a fast paced and dynamic environment
Superior sales, presentation and interpersonal skills combined with excellent writing abilities supported by clear examples of engaging material that represent your knowledge of current marketplace trends and activities
A proven track record of fostering a culture of open communication, constructive conflict, and organizational responsiveness
Values that match ours; problem solving, teamwork, accountability, and fun

Behavioral

Competencies

Problem Solving
Adaptability
Creativity
Collaboration
Communication
Planning & Analysis

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.

At Blue Spark, we believe great teams are built through diverse perspectives and inclusive practices. We’re committed to creating an inclusive workplace and welcome applications from all qualified candidates.

Blue Spark Energy Inc.

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Marketing and Communications Manager (Contract)