Job Summary
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand awareness, drive customer engagement, and increase sales. This role requires a blend of creativity and analytical skills to optimize campaigns across various channels, including email marketing, social media, and e-commerce platforms.

Responsibilities

Develop and implement effective email marketing campaigns using platforms such as MailChimp and HubSpot.
Utilize marketing automation tools like Pardot to streamline processes and improve efficiency.
Analyze campaign performance through Google Analytics to identify trends and insights for continuous improvement.
Conduct A/B testing to optimize email content, subject lines, and overall campaign effectiveness.
Collaborate with the e-commerce team to enhance online presence and drive traffic to the website.
Create engaging content for various digital channels, ensuring consistency in brand messaging.
Monitor industry trends and competitor activities to identify opportunities for growth.
Assist in the development of marketing collateral, including graphics and promotional materials using CSS when necessary.

Qualifications

Proven experience in digital marketing with a focus on email marketing and analytics.
Familiarity with marketing automation tools such as Pardot and HubSpot is highly desirable.
Strong understanding of e-commerce strategies and best practices.
Proficiency in Google Analytics for tracking campaign performance.
Experience with A/B testing methodologies to enhance marketing efforts.
Knowledge of CSS is a plus for creating visually appealing content.
Excellent written and verbal communication skills with a keen eye for detail.
Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.

Join our team as a Marketing Specialist where your skills will contribute significantly to our growth and success!

We would appreciate any samples of past marketing campaigns you have created with your resume!

Job Types: Full-time, Part-time, Contract, Freelance

Pay: $16.00 - $22.00 per hour

Expected hours: 20 – 40 per week

Benefits:

Employee discount
Flexible schedule
Health insurance
Paid time off

Work Location: In person

BerylMartin

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