Multimedia Marketing Specialist

Full-Time | McAllen, TX

About BD Photography

At BD Photography, we believe portraits are more than beautiful images. They become part of a family's legacy.

For over 15 years, we've created luxury portrait experiences centered around connection, storytelling, and exceptional client service. From families and personal branding to fine art wall portraits, every detail is intentional.

We're looking for someone who is equally passionate about creativity and organization. Someone who can help bring our ideas to life while keeping every campaign, project, and piece of content moving forward.

This isn't a traditional marketing position. It's a role for someone who loves building systems just as much as creating content.

Position Summary

The Multimedia Marketing Specialist is responsible for planning, coordinating, and executing BD Photography's marketing initiatives across all platforms.

Working closely with Barbara, who leads the creative vision and brand direction, this role transforms ideas into organized marketing campaigns, engaging content, and consistent execution.

You'll oversee the marketing calendar, coordinate projects, create and edit content, manage marketing assets, improve systems, and ensure every campaign is delivered on time and to the highest standard.

This is a hands-on position for someone who enjoys wearing multiple hats. One day you may be editing a Reel, the next organizing a product launch, documenting a behind-the-scenes session, updating the website, or coordinating with freelancers to keep a campaign moving.

This role is ideal for someone who enjoys both creative production and project management. If you love creating content just as much as organizing the systems that bring it to life, you'll thrive here.

Primary ResponsibilitiesMarketing Operations

Develop, manage, and execute the marketing calendar, ensuring campaigns and content are planned, scheduled, and published on time across all marketing channels.
Coordinate marketing projects from concept through completion, ensuring deadlines are met and nothing falls through the cracks.
Maintain the marketing project board and organize team priorities, deadlines, and assignments.
Organize and maintain digital marketing assets, templates, files, and content libraries.
Maintain and improve marketing SOPs and internal workflows.
Coordinate with freelancers and support team members to ensure projects are completed on time and meet BD Photography's quality standards.
Track marketing performance and provide regular reports and insights.
Identify opportunities to improve marketing systems, organization, and efficiency.

Content & Creative Production

Edit engaging short-form videos for Instagram, Facebook, TikTok, YouTube Shorts, and other platforms.
Capture behind-the-scenes photo and video content during portrait sessions, studio events, and daily studio life.
Create simple graphics and marketing materials using Canva and Adobe Creative Suite.
Update website content, landing pages, and blog posts.
Format and schedule email campaigns.
Collaborate with Barbara to develop marketing copy while maintaining a consistent brand voice.
Proactively identify content opportunities by documenting behind-the-scenes moments, client stories, studio activities, and marketing initiatives.
Repurpose content across multiple platforms to maximize reach and consistency.
Step into creative production as needed, including video editing, basic design work, and content creation to support the marketing team during busy seasons or special projects.

Collaboration

This role works closely with:

Barbara Delgado

Creative direction
Brand vision
Campaign concepts
Final creative approval

Gio Ferrigno

Business goals
Marketing reporting
Revenue and performance metrics

You'll also collaborate with internal team members and freelance creatives, helping coordinate projects, assign deliverables, and keep production moving efficiently.

QualificationsRequired

2+ years of experience in marketing, multimedia, communications, content creation, or a related field.
Strong video editing skills using Premiere Pro, CapCut, Final Cut Pro, or similar software.
Working knowledge of Canva and Adobe Creative Suite.
Experience managing social media platforms and scheduling tools.
Excellent organizational and project management skills.
Strong written and verbal communication skills.
Comfortable using AI tools such as ChatGPT to improve productivity and marketing workflows.
Ability to manage multiple projects simultaneously while maintaining exceptional attention to detail.

Preferred

Experience with Asana, ClickUp, Trello, Monday, or similar project management software.
Experience updating websites (WordPress or similar).
Familiarity with email marketing platforms.
Photography studio, agency, or creative industry experience.
Basic understanding of SEO and content optimization.

Who You Are

Highly organized and detail-oriented.
A proactive self-starter who enjoys taking ownership of projects.
Creative, but equally passionate about systems and organization.
Comfortable juggling multiple priorities in a fast-paced environment.
A strong communicator who enjoys collaborating with a creative team.
Resourceful, adaptable, and always looking for better ways to work.
Someone who notices opportunities instead of waiting for direction.
Passionate about storytelling and creating meaningful content.

Success in This Role Looks Like

After six months, you have:

Built and maintained a consistent marketing calendar.
Ensured campaigns launch on time across all platforms.
Created systems that keep projects organized and moving forward.
Maintained an organized library of marketing assets and content.
Improved SOPs and marketing workflows.
Produced engaging multimedia content that reflects the BD Photography brand.
Helped Barbara spend less time managing marketing logistics and more time focusing on creative direction, photography, and client relationships.
Contributed to a marketing department that operates proactively, efficiently, and with excellence.

Compensation & Benefits

Full-time position
Salary: $35,000 to $46,000 annually, based on experience and qualifications
Opportunities for professional growth and increased responsibility as the company continues to grow

Why Join BD Photography?

At BD Photography, we believe in creating work that matters. Every portrait tells a story, and every marketing campaign should reflect the same level of care, creativity, and excellence that our clients experience in the studio.

We're looking for someone who is excited to grow alongside our team, contribute ideas, embrace new technology, and help build a marketing department that is both creative and exceptionally organized.

If you're passionate about storytelling, thrive in a collaborative environment, and enjoy turning ideas into reality, we'd love to hear from you.

How to Apply

Please submit:

Your resume
Portfolio showcasing relevant marketing, content creation, or multimedia work
A 2-3 minute video introducing yourself

In your video, we'd love to hear:

Why you're interested in this position.
A marketing or creative project you're especially proud of.
Why you believe you'd be a great fit for BD Photography.

We can't wait to meet you!

BD Photography

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Multimedia Marketing Specialist