📢 We’re Hiring! Freelance Publicist at BAZZAAL 🌟

🌍 About Us

BAZZAAL functions as a strategic influencer marketing agency dedicated to helping global brands successfully penetrate the U.S. market. Most of our partners are K-beauty (Korean beauty) brands. Based in Seoul, South Korea, we expanded our operations by opening an office in Los Angeles in July 2022.

✨ BAZZAAL Agency

Influencer Seeding Campaigns:

Our specialty is partnering with dozens of beauty brands to invite top-tier influencers to get a first peek at the newest products on the market. Through PR gifting and paid campaigns, we let creators experience and showcase new, up-and-coming brands. So far, we’ve worked with 50,000+ influencers and 200+ brand clients.

Influencer Paid Campaigns:

To boost brand awareness and increase sales, we manage successful paid campaigns. From casting the perfect influencers to analyzing campaign results, we provide full-service support, focusing on strategy and direction for impactful content creation.

Offline Events:

We host exclusive events in Los Angeles for our brand clients, including new product launches and influencer gatherings, designed to maximize exposure and create impactful connections.

✨ BAZZAAL BOX:

Our e-commerce beauty box platform, BAZZAAL BOX, features the top k-beauty products. Partnering with influencers, we curate boxes packed with hand-picked, fan-favorite products at 60%+ off the original value, with free global shipping to over 100 countries.

✨ Kijibae:

Kijibae is our own brand, dedicated to revolutionizing the at-home manicure experience with 60% semi-cured, premium gel nail polish strips. Currently, our focus is on direct-to-consumer (D2C) sales, bringing salon-quality nails directly to our customers.

Learn more about us at:

🌐 www.bazzaal.com

🌐 www.bazzaalbox.com

🌐 www.shopkijibae.com

📸 @bazzaalbox

📸 @bazzaal_

📸 @shopkijibae

At BAZZAAL we are currently looking for a Freelance Publicist to join our team on a project-basis! With our clients being the biggest brands in K-Beauty, this role would be essential in spearheading public relations activities that aim to expand our client's exposure outside of concentrated social media platforms and positioning them as mainstream brands within the North American market.

✨ The Ideal Candidate Is:

Creative, collaborative, connected. You bring a time-tested roster of beauty and lifestyle media relationships and proven experience pitching successful storylines for brands. You have the pulse on what’s trending in the beauty industry, know how to craft compelling, timely storylines, and aim for coverage that drives meaningful placements. You are results-driven and love ideating partnerships and collaborations for your clients to bring awareness to the target audiences that matter most. The ideal candidate will take proactive ownership, overseeing the strategy for media relations-focused tasks, looking at accounts holistically to understand what is needed to achieve our goals.

✨ Duties And Responsibilities

Lead strategy, planning, implementation, and evaluation of PR activities
Proactive media relations (pitching, organizing media/influencer visits, reviewing & approving media lists)
Build relationships with journalists, editors, and other outlets (online and offline)
Have a wide range of pre-existing media contacts to help secure top-tier national press and features
Regularly dig into newspapers, magazines, broadcasts, blogs, and digital pieces to find new angles, new editors, and new contributors to create new relationships
Help ideate and organize offline PR events as needed
And other tasks, projects, or duties as required

💡 Experience

College Degree or comparable experience required
At least 3-5 years of public relations experience in beauty, retail and/or consumer lifestyle arenas
Must have strong and proven relationships with local, regional, and national media contacts
Comprehensive knowledge of the American media landscape, with established contacts in both print and digital media

💡 Requirements

Excellent computer skills, including Google Suite
Excellent oral and written communication skills
Excellent interpersonal skills, experience in beauty is a plus
Excellent time management and organizational skills
Strong knowledge of media and news cycles
Proven experience working in beauty, e-commerce; experience in multi-brand retail is preferred

📍 Location: Hybrid - Remote with twice-a-week commute to our Culver City office.

📅 Start Date: ASAP

🔗 How to Apply:

Email your resume to rocky@bazzaal.com with the subject line "Freelance Publicist – [Your Name]."

In your email, introduce yourself and tell us why you are interested in the position.

BAZZAAL

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