Job Overview

Baystate Wine & Spirits is hiring a Graphic Design Lead to shape the visual identity of our company and the Wine & Spirits brands we represent. This is a hands-on, design-first role for a creative person who wants ownership, variety, and room to grow.

You'll be our go-to designer, working directly with management, sales, and suppliers to turn ideas into polished materials across print and digital.

What you'll do

Design sales sheets, presentations, promotional materials, and digital/social content
Create marketing materials and packaging concepts for Wine & Spirits brands
Help set and maintain consistent branding across every touchpoint
Support new product launches and brand development
Build custom presentations and account materials for our sales team
Coordinate with printers and outside creatives on production
Help bring tastings, trade shows, and brand activations to life

What we're looking for

1+ year of graphic design experience (internships and freelance count)
Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva
A willingness to embrace AI design tools to enhance quality and speed
An eye for consistency and clean, on-brand visuals
Understanding of social media and digital marketing
Self-motivated, organized, and able to juggle multiple deadlines independently
Wine & spirits experience is a plus, not required

Why Baystate
Founded in 2005, Baystate Wine & Spirits is an independent distributor serving MA, RI, and NH. We're an entrepreneurial company where good ideas quickly become reality and this role plays a central part in how our portfolio shows up in the market.

To apply: Submit your resume and a portfolio or work samples through Indeed.

Pay: $60,000.00 - $68,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Professional development assistance
Retirement plan
Vision insurance

Work Location: In person

Baystate Wine and Spirits

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Graphic Design Lead