MISSION FOR THE ROLE

The Commercial Content Director is responsible for building, scaling, and managing the Autobody News Commercial Content Studio. This role will lead the development and production of high-quality content for Autobody News’ paying clients across multiple channels. The role requires strong creative vision, client strategy experience, and the ability to manage content development resources effectively. The ultimate objective is to deliver impactful content that generates measurable results for clients and drives incremental revenue growth for Autobody News.

KEY OUTCOMES (SUCCESS METRICS/REPONSIBILITIES)

Success in this role will be measured by:

Client Content Strategy Development & Execution

Develop client content strategies that leverage Autobody News' channels and client-owned platforms.
Align content solutions with client objectives, including lead generation, brand awareness, and audience engagement.
Establish frameworks for scalable content production, including written content, webinars, ebooks, whitepapers, digital tools, and video content.
Develop clear workflows for content creation, approvals, and delivery.

Client Solutions and Performance Optimization

Design content packages that integrate pillar content, repurposed content (video, social), SEO-optimized articles, PPC, and retargeting strategies to maximize reach and engagement.
Develop a client content performance dashboard that tracks content impact, engagement, and conversion metrics.
Collaborate with sales and client success teams to ensure client expectations and performance metrics are clearly defined and met.

Client Content Production and Execution

Develop scalable systems to produce high-value gated content assets, ebooks, whitepapers, and multimedia content.
Identify and execute a scalable client video solution that aligns with Autobody News' capabilities (e.g., animated or explainer videos).
Leverage AI tools to streamline content creation, automate repurposing into multiple formats, and enhance editorial efficiency.
Establish a video distribution strategy that integrates editorial video content, organic and paid social campaigns, and other owned channels.
Develop and execute a multi-touch, multi-media version of the Shop & Product Showcase.
Expand written content reach through innovative distribution methods, optimizing for SEO, social reach, and syndication.
Ensure client campaigns include clear goals and KPIs aligned with performance benchmarks.

Contribute to Autobody News’ independent strategic content initiatives during early commercial studio ramp-up

Develop and produce high-value, non-commercial editorial content aligned with priority buyer journeys to accelerate learning and support audience engagement goals.
Partner with the editorial team to identify coverage gaps and propose strategic topics that reflect collision market trends and operator needs.
Apply content studio best practices, such as repurposing frameworks, SEO strategy, and multi-format planning, to elevate the impact of independent editorial output.
Use this phase to deepen industry fluency and cross-functional collaboration.

Leadership & Team Development

Support recruitment of and manage a high-performing roster of freelance content writers, designers, video producers, and subject matter experts.
Ensure all internal teams (sales, content, delivery) are aligned and equipped to deliver commercial content solutions effectively.

Industry Thought Leadership Content & Influencer Engagement

Formalize a pool of industry influencers and subject matter experts to contribute to client content initiatives.
Develop executive thought-leadership content solutions for clients, including video, social media, and branded storytelling content.

CORE COMPETENCIES

A high-performing Commercial Content Director at Autobody News will excel in the following:

Strategic Thinking: Ability to develop comprehensive content strategies that align with client objectives and business outcomes.
Content Expertise: Deep knowledge of content marketing best practices, storytelling techniques, SEO, and multimedia production.
Leadership: Proven ability to manage internal staff, freelance talent, and outside agency partnerships.
Client Focus: Strong ability to translate client objectives into impactful content strategies that deliver measurable results.
Execution Excellence: Demonstrated ability to deliver complex content initiatives on time and with precision.

SKILLS & EXPERIENCE

7+ years of experience in content marketing, journalism, or media production, ideally in a B2B environment.
Demonstrated experience developing content strategies that deliver measurable client outcomes.
Proven track record in building and managing content teams, including full-time staff, freelance talent, and external agencies.
Strong understanding of digital distribution strategies, including PPC, SEO, social media, and native advertising.
Working knowledge and experience with AI content tools.
Expertise in developing performance dashboards and tracking content KPIs.

We look forward to speaking with you.

Job Type: Full-time

Pay: $85,000.00 - $95,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Paid time off

Schedule:

Monday to Friday

Education:

Bachelor's (Preferred)

Experience:

content marketing, journalism or media production. B2B ideal: 7 years (Required)
developing content strategies = measurable client outcomes.: 7 years (Required)
Managing content teams, incl. staff, freelancers, agencies: 5 years (Required)
digital distribution strategies: PPC SEO native ads, socials: 5 years (Required)
Working knowledge and experience with AI content tools.: 2 years (Preferred)
Expertise in developing dashboards, tracking content KPIs: 5 years (Preferred)

Location:

Carlsbad, CA 92008 (Preferred)

Ability to Commute:

Carlsbad, CA 92008 (Preferred)

Work Location: Hybrid remote in Carlsbad, CA 92008

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Commercial Content Director