We are a California-based beverage company focused on building the next generation of premium consumer brands.

We're looking for a freelance brand designer to partner with us on an ongoing basis to help create compelling brand worlds from the ground up. This is not production work or simple packaging updates—we're looking for someone who can help shape the identity, personality, and visual language of entirely new concepts.

You'll work closely with founders on projects ranging from early-stage naming and positioning to visual identity systems, packaging exploration, and world-building across multiple touchpoints.

What You'll Do

Develop complete brand identities for emerging consumer brands.
Create visual worlds that extend beyond a logo—color systems, typography, packaging, photography direction, tone, and storytelling.
Translate strategy into beautiful, modern design systems.
Build mood boards, concept decks, and presentation materials.
Collaborate on bottle, can, and packaging concepts.
Help bring ideas to life quickly through iterative design.
Think deeply about how brands live in retail, hospitality, digital, and culture.

Who You Are

5+ years of experience in branding, preferably within CPG, food & beverage, wine & spirits, or hospitality.
Strong portfolio showcasing premium, modern consumer brands.
Experience building brands from a blank page—not just refreshing existing ones.
Exceptional taste and understanding of contemporary design trends.
Ability to move between strategy and execution.
Comfortable working in ambiguity and helping founders explore multiple directions.
Experience with premium packaging design is a major plus.
Bonus points if you've worked on beverage alcohol, luxury goods, wellness, or lifestyle brands.

What We Love

We're drawn to designers inspired by brands like:

Flamingo Estate
Vacation
Fishwife
Graza
High Camp
Aesop
Tecovas
Chandon Garden Spritz

Think: California meets hospitality. Premium without being pretentious. Modern, culturally relevant, and built to stand out on a shelf.

Engagement

Freelance / contract position.
Flexible hours.
Project-based with the potential for an ongoing relationship.
Remote, with preference for candidates based in California or the U.S.

If you're passionate about building brands that people fall in love with—and enjoy turning early ideas into fully realized worlds—we'd love to hear from you.

Please include:

Portfolio link
Relevant CPG or beverage projects
Hourly/project rates
A brief note on your favorite consumer brand and why

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Freelance Brand Designer (CPG / Beverage)