Digital Branding & Social Media Strategist

Company: Ascendant Group Branding

Recognized as a PR News Top 100 Agency

Overview:

The Digital Branding & Social Media Strategist is at the forefront of enhancing our online brand presence for our esteemed clientele. This role involves crafting and executing social media strategies that transcend across major platforms like TikTok, Instagram, YouTube, and Facebook. With a central focus on product launches, corporate branding, and personal brand enhancement, the ideal candidate will understand the nuances of representing high-level professionals in the digital space. While this position begins as a freelance role, there's a considerable opportunity for expansion into a full time role to support multiple clients based on performance and the evolving requirements of Ascendant Group Branding.

Work status:

This is structured as a contract role, we are however; open to employment and want to turn this into a long-term role at a larger scale. However, freelancers welcome to apply and flexible on keeping it a freelance role.

Key Responsibilities:

Brand Amplification:

Regularly integrate client-specific branding elements and unique selling points into social media posts to bolster brand recognition.

Online Presence Optimization:

Ensure a proactive and consistent social media footprint that complements and extends our traditional PR efforts.

Audience Engagement:

Regularly analyze engagement metrics, demographic data, and other pertinent analytics to refine communication strategies for optimal impact.

Lead Generation:

Develop and launch compelling call-to-action initiatives that guide potential stakeholders into our clients' professional ecosystems.

Engagement Strategies:

Implement direct engagement methods, streamlining communication channels between clients and their target audiences.

Advertising Mastery:

Leverage the potential of social media advertising tools, ensuring our clients achieve maximum visibility and engagement.

Content Differentiation:

Craft content that underscores our clients' unique propositions, emphasizing their strengths and distinctiveness in the market.

Creative Storytelling:

Develop gripping narratives, integrating techniques such as direct audience addressing, industry differentiation, tutorial perspectives, social proofs, and engaging hooks.

Data-Driven Strategies:

Incorporate in-depth market research and analytical findings into the broader strategic blueprint for clients.

Performance Tracking:

Monitor and evaluate key performance metrics, recommending adjustments to maximize results.

Campaign Development:

Conceptualize and execute high-impact campaigns across platforms like Facebook, Twitter, Instagram, and TikTok, ensuring increased visibility and engagement for our clients.

Qualifications:

Experience with consumer products

-Proven track record in managing high-profile social media campaigns.

-Profound understanding of branding, corporate representation, and product launches.

-Proficiency in leveraging analytics tools for insights and strategy refinement.

-Exceptional networking capabilities with experience in influencer engagement.

-Creative acumen with an ability to innovate unique content ideas.

-In-depth knowledge of online advertising platforms and their dynamics.

-Up-to-date with contemporary social media trends and paradigms.

-Stellar communication prowess, both written and verbal.

Ascendant Group

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Digital Branding & Social Media Strategist