Are you innovative and passionate about current trends and creating digital marketing campaigns? We are currently looking to hire a Freelance Digital Marketing Specialist. Canidates will work with the marketing team in effectively promoting its message across all digital channels. On a daily basis, they will manage Artisan Kitchen, Bath & Iron Doors’s social media, including Instagram, Facebook, and TikTok, to create email blast campaigns to target key customers.

Objectives of this role

Plan, execute, and manage all digital marketing for Artisan Kitchen, Bath & Iron Doors, including SEO, SEM, email marketing, and social media

Establish and execute a digital marketing strategy to distribute content

Maintain consistent brand messaging across all social channels

Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience

Create and maintain an editorial calendar to deliver targeted content

Responsibilities

Create and manage content for Artisan Kitchen, Bath & Iron Doors’s social media, emails, and other forms of digital communication

Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns

Prepare reports and analytics on the overall performance of various marketing campaigns.

Collaborate with the management team to brainstorm new and innovative growth strategies and marketing techniques

Stay up to date on the latest social media trends, and implement them in Artisan Kitchen, Bath & Iron Doors’s marketing campaigns

Skills and qualifications

Social media savvy, with a passion for staying on top of trends

Strong sense of creativity, imagination, and innovation

Excellent interpersonal skills, with the ability to collaborate with other departments

In-depth knowledge of various social media platforms and best practices

Ability to analyze consumer metrics, reports, and trends

Strong project management and managerial skills

Preferred qualifications

In-depth knowledge of current digital trends

Experience in digital marketing, or a related field

Proficiency in photo and video editing software

Experience with SEO and SEM strategy and keyword research

Understanding of website analytics tools, such as Google Analytics

Analytical mind, with a passion for measuring data

Duties:

- Conduct market research to identify target audience and trends

- Develop and implement digital marketing strategies to drive brand awareness and lead generation

- Manage and optimize digital advertising campaigns across various platforms

- Utilize marketing automation tools to create and execute email marketing campaigns

- Optimize website content and landing pages for conversion rate optimization

- Create engaging social media content and manage social media accounts

- Monitor and analyze key performance metrics to measure the success of digital marketing efforts

- Stay up-to-date with industry trends and best practices in digital marketing

Requirements:

- Proven experience in digital marketing, including research, strategy development, and execution

- Proficiency in CSS, HTML5, and graphic design for creating visually appealing digital assets

- Strong knowledge of marketing automation platforms and tools

- Familiarity with performance marketing techniques and strategies

- Experience with social media marketing and managing social media accounts

- Understanding of e-commerce principles and best practices

- Excellent analytical skills to track campaign performance and make data-driven decisions

- Strong written and verbal communication skills

Note: Please include a portfolio or examples of previous digital marketing campaigns or projects in your application.

Artisan Kitchen, Bath & Iron Doors

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Freelance Digital Marketing Specialist