Title: Brand Coordinator (Freelance)

Reports To: Director of Brand Management

Location : This role will be hybrid, based in our Pittsburgh Office

ASSIGNMENT CLARIFICATION: This position/assignment is temporary. You will be considered an employee of System One, our 3rd party partner of our contractor population, and/or of your specific freelance agency.

About American Eagle: American Eagle is a youth culture brand grounded in denim. Our purpose extends beyond making the best jeans–we embrace self expression, culture, optimism and connection. Through the brand platform Live Your Life, we empower our community to be who they want to be all while wearing the clothes that make them most confident.

Get to Know the Role: This position is responsible for supporting the AE Brand Team through the marketing planning process in developing marketing plans, guiding creative execution of the seasonal brand strategy across channels, and capturing seasonal hindsights and competitive analyses.

What You’ll Do:

Marketing Planning Support + Marketing Plan Development
Assist Brand team in building seasonal briefs by gathering hindsights, customer insights, etc.
Build out + maintain seasonal planning documents including:
Seasonal marketing plans, supplemental imagery plans, cross-functional shareback, and marketing sizzle decks
Organize product & marketing priorities of the season
Collaborate with cross-functional teams to collect necessary information regarding brand partnerships and collaborations; ensuring the Creative team can develop content that aligns with the external brand guidelines.
Support additional brief needs for special projects as needed within a season
Manage timelines + tactics in Monday.com for creative & copy teams
Manage the creation of pre-season timelines for planning deliverables, which include marketing plan development and needs for content capture and supplemental imagery requests
Assist with agendas for pre-season planning meetings
Owns weekly cross-functional meetings as assigned
Support activations as needed
Contributes to seasonal hindsights for all brand channels
Responsible for monthly competitive recaps for Stores & Digital channels
Support evolution of brand team processes by actively seeking new ways to maximize the utilization of tools, including Monday.com and Edited

What You Bring:

Bachelor’s degree with 1-2 years of retail or agency marketing experience
Excellent communication and follow-up skills
Ability to build relationships with cross functional teams
Familiar with project management tools such as Monday.com
Technology forward mindset, open to learning new tools & integrating into team processes
Knowledge of marketing best practices
Ability to simultaneously manage multiple projects of varying complexity
Ability to independently work with business partners to prioritize day to day tasks
Effective in a variety of formal presentation settings such as one-on-one, small and large groups, and with peers and bosses
Self-motivated with critical attention to detail, deadlines and reporting

PAY/BENEFITS INFORMATION:

Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE.
AEO may also provide discretionary bonuses and other incentives at its discretion.

Get to Know AEO

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed.

Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last. In addition to a robust e-commerce business, we operate stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners.

At AEO, we believe in the power of our people and our brands. Our Better Together culture creates a mutual desire to succeed–inspiring our community to excel, while driving future growth for the business and associates. Through experience, exposure and education we empower associates to build their unique career journey.

Inclusion, Diversity, Equity and Access at AEO

We remain committed to building an inclusive culture that is welcoming and fosters a sense of belonging for everyone. Please see more about our initiatives here .

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.

Job Identification 27062
Job Category Marketing
Posting Date 2026-06-03
Job Schedule Full time
Locations Pittsburgh, PA, United States

American Eagle Outfitters

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Freelance Brand Coordinator