Director of Marketing

Location: On-site, Fort Lauderdale, FL
Reports to: CEO

About the Role

AA Mint Cards is transforming the hobby with a flagship retail store, live selling, and e-commerce presence. The Director of Marketing will lead strategy and execution across all channels, driving customer acquisition, loyalty, and brand trust.

What You’ll Do

Develop integrated marketing strategies across retail, e-commerce, vending, and events.
Manage paid digital (Google, Meta, YouTube, TikTok), SEO, affiliate programs, and retargeting.
Oversee content production (email, video, social, live stream, influencer partnerships).
Create omnichannel campaigns highlighting Pack Zones, showroom activations, and breaking events.
Establish and track KPIs (CAC, ROAS, LTV, churn) and report insights to leadership.
Partner with Customer Service to ensure marketing promises match delivery.
Manage agencies, freelance creators, and internal marketing team members.
Represent AA Mint at hobby conventions, expos, and collector communities.

What We’re Looking For

8–10 years in marketing leadership.
Experience scaling multi-channel retail or e-commerce brands.
Strong analytics background; comfort building performance dashboards.
Hands-on with Google Analytics, Shopify, and ad platforms.
Bonus: Knowledge of collectibles, trading cards, or gaming culture.

Compensation & Benefits

Salary range: $100,000 – $135,000 base + performance incentives.
Health Insurance reimbursement.
PTO, paid holidays, and staff discounts.
On-site, collaborative culture in Fort Lauderdale.

Job Type: Full-time

Base Pay: $100,000.00 - $130,000.00 per year

Benefits:

Employee discount
Paid time off

Ability to Commute:

Cooper City, FL 33024 (Required)

Work Location: In person

AA Mint Cards

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Director of Marketing