Job Title: Brand Marketing Assistant/ Digital Marketing Specialist

Pay Range: $27/hr

Job Type: Contract ( 6+ months)

Location: Austin,TX (Remote)

Work Schedule: Monday till Friday 8:00A-5:00P

JOB SUMMARY:

We're looking for a marketing professional with experience in copywriting, brand marketing, and digital asset organization. Reporting to the Marketing Writer & Content Strategist, our ideal candidate will primarily work on communicating fare changes to our customers, making sure our creative content and existing print materials are updated & on-brand, and writing new evergreen deliverables as related to the fare change. The role is responsible for writing, editing, and proofreading public-facing marketing copy in collaboration with cross-departmental stakeholders.

PRIMARY RESPONSIBILITIES:

Create written printed and digital content to inform customers about fare changes both before, during and after implementation
Work with creative & communications teams to classify new and existing brand materials and write metadata to ensure assets produced by Marcom team can be leveraged by the organization for years to come '
Maintain a consistent brand voice and apply this voice when creating new marketing assets and distributing them across dozens of customer touchpoints.
Develop new ways that existing marketing asset and information management systems can be expanded to service the needs of employees and partners.
Develop strategy and tactics for storytelling and customer information as part of the MarCom team. Aggregate content from various sources, adapting it to new and existing channels.
Assist with developing and executing email marketing campaigns

MINIMUM QUALIFICATIONS:

Education and Experience:

Bachelor's degree in Marketing, Communications, Digital Media, Journalism or related field.
Related experience may be substituted on a year for year basis, up to four (4) years. Two (2) years progressively responsible professional experience in content creation and storytelling through print and digital formats; preferable experience with brand marketing.
Proven experience in storytelling, writing, and editing. Experience working with creative teams (either agencies or in-house).Experience writing/reading Spanish highly preferred.

Knowledge, Skills And Abilities:

Adept at shifting writing styles for appropriate mediums and audience – from casual, catchy marketing hooks in digital ads, to corporate bios and project fact sheets, to concise functional web copy.
Exceptional attention to detail: No sign, placard, or sticker goes unnoticed.
Great memory: The ideal candidate will have the organization's taxonomy at their fingertips.
Experience with Sitefinity or other Content Management System platforms preferred
Adept with marketing technology, content and project management tools, with an ability to learn new software easily.

22nd Century Technologies Inc.

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Brand Marketing Assistant/ Digital Marketing Specialist