Position Overview:

215 Marketing is seeking a Content & Social Media Specialist to support ongoing social media content creation across multiple brands. This role is responsible for developing engaging social media content, creating visual assets, and helping brands maintain a consistent and impactful online presence.

This position plays a key role in developing and executing social media content strategies by creating graphics, short-form videos, captions, and other digital assets across various platforms.

The ideal candidate is creative, detail-oriented, and experienced in producing high-quality social media content. They should be comfortable managing multiple brands, staying current with social media trends, and creating content that aligns with each brand’s voice and goals.

This is a hands-on content creation role focused on producing consistent, engaging social media content. Success in this role is measured by the quality, consistency, and effectiveness of content produced across client accounts.

Minimum Requirements:

2+ years of experience creating social media content for brands or businesses
Experience creating social media graphics using Canva and/or similar tools
Experience producing short-form video content for platforms such as Instagram Reels, TikTok, or YouTube Shorts
Strong understanding of social media best practices, trends, and platform-specific content strategies
Experience managing content calendars and scheduling social posts
Familiarity with platforms such as HubSpot, Meta Business Suite, LinkedIn, or similar tools
Experience using AI tools (e.g., ChatGPT, Claude, HubSpot AI, etc.) to support content creation workflows
Ability to manage multiple projects, deadlines, and brand guidelines simultaneously
Strong attention to detail and quality control
Ability to work independently and communicate effectively with internal teams

Preferred / Bonus Skills:

Experience writing blog content or website copy
Familiarity with SEO best practices and AI-assisted search (AEO)
Experience publishing and managing content through WordPress

Responsibilities / Role:

Develop and execute social media content across multiple brands
Create engaging graphics, carousels, and visual assets using Canva or similar tools
Produce short-form video content for social media platforms
Write captions and supporting copy that align with brand voice and messaging
Build and maintain content calendars to support consistent publishing
Stay up-to-date on social media trends and recommend new content ideas
Assist with scheduling and publishing content through platforms like HubSpot and Meta Business Suite
Collaborate with internal team members to incorporate feedback and maintain brand consistency
Organize and maintain content assets for future use
Use AI tools to improve content ideation and production efficiency

Expectations:

You must have strong creative instincts. Success in this role depends on producing content that captures attention and aligns with each brand’s goals.
You must have strong attention to detail. Every graphic, video, and caption should be polished, accurate, and consistent with brand guidelines.
You must be highly organized. Managing content across multiple brands requires strong systems and the ability to meet recurring deadlines.
You must be adaptable. Social media trends and client needs change quickly, so you should be comfortable testing new ideas and adjusting content accordingly.
You must be collaborative. Working closely with internal teams is essential to creating effective, high-quality content.
You must thrive in a fast-paced environment with high expectations for output and iteration.

Competitive Compensation:

1099 Contractor
$30-35/hour
Flexible schedule
Potential for ongoing monthly work
Work with a collaborative, performance-focused marketing team

About 215 Marketing:

We're a performance marketing agency located in Philadelphia, but serving clients across North America. The majority of our focus is in growth marketing, where we support our clients with effective and efficient lead generation, a strong analytics infrastructure, high-converting websites, and integrated CRMs.

215 Marketing

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Content & Social Media Specialist (Contract)