About SideRamp
SideRamp allows professionals to engage with part-time opportunities in the gig economy, offering a centralized platform that manages high-quality, flexible side gigs. We focus on connecting our users to various freelance and part-time work—from discovering opportunities to streamlining the application process.
Job Brief
We are seeking a part-time remote Social Media Strategist to join our dynamic team. In this role, you will be responsible for developing and implementing innovative social media strategies that engage our target audience and enhance our brand presence. This position presents unique challenges such as staying ahead of industry trends and adapting to rapidly changing social media platforms, all of which are critical to the overall success of our organization. Your insights and strategies will directly impact our outreach efforts and ultimately drive conversion rates.
Responsibilities
- Develop and execute comprehensive social media strategies that align with overall business goals and objectives.
- Conduct thorough market research and analysis to identify trends, competitor activities, and audience insights that inform content creation.
- Create, curate, and manage published content across various social media platforms, ensuring consistency in voice and messaging.
- Monitor and analyze performance metrics to gauge the effectiveness of social media campaigns and adjust strategies accordingly.
- Engage with followers and respond to inquiries in a timely manner, fostering a strong online community and enhancing brand loyalty.
- Collaborate with cross-functional teams, including marketing, design, and customer support, to ensure cohesive messaging across all channels.
- Stay up-to-date with emerging trends and best practices in social media and digital marketing, applying them to enhance our strategies.
Qualifications
- Proven experience as a Social Media Strategist or similar role, with a strong portfolio of successful campaigns.
- In-depth knowledge of various social media platforms, their algorithms, and best practices for engagement and reach.
- Exceptional writing and communication skills, with an ability to tailor messaging to different audiences.
- Strong analytical skills, with experience in using social media analytics tools to drive decision-making.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Creative thinking and problem-solving skills, with a passion for storytelling and brand development.
Additional Qualifications
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
- Experience with graphic design or content creation tools (e.g., Canva, Adobe Creative Suite) is a plus.
- A strong understanding of SEO principles and their application in social media marketing.
Note: Job descriptions may have been edited from their original format to ensure fair hiring standards along with consistent formats across all postings. Salary information is not guaranteed and many estimates are based on a yearly, full-time salary. This system can make mistakes.