Niche, B2B Digital Advertising Manager, health-tech / freelance

KNB Communications, LLC • Contract • United States • 3m ago

KNB Communications is the most knowledgeable and experienced boutique healthcare marketing and PR agency, with over 25 years in the industry.

Our multi-award-winning, full-service firm focuses on creating brand visibility, building thought leadership, and generating business for our valued healthcare and health tech clients via custom, metrics-driven programs.

Summary

The B2B Digital Advertising Manager should have a strong background in health tech, specializing in targeting highly specific, niche audiences and prioritizing quality over quantity. The ideal candidate will have a holistic understanding of the marketing process and be proficient in tracking and reporting. This role is crucial for overseeing campaigns from strategy to execution and optimization, with a primary focus on lead generation.

If you are a detail-oriented, well-organized digital ads professional who performs with a sense of urgency and stays on schedule and on budget, we urge you to apply. Tell us why you’re the one in your cover letter.

Responsibilities

Manage and execute programmatic and PPC efforts on Google Ads.
Implement and manage paid social media campaigns using online platforms and tools like Business Manager, Facebook Ads Manager, X Ads, LinkedIn Campaign Manager, etc.
Demonstrate an in-depth understanding of the functionality and best practices for all major social platforms, including Facebook, X, and LinkedIn.
Conduct keyword, trend, and audience research with analytics team members.
Track and report performance regularly for and with account teams.
Integrate SEO/SEM strategies into paid social media plans.
Liaise with clients and account teams to develop paid media advertisements on all applicable social platforms.
Interpret social metrics and identify key social media successes and opportunities.
Work with the design team to create, curate, and manage social posts and paid media advertisements that are sized correctly and optimized for each social platform or online medium.
Manage large campaign budgets and adjust/optimize as needed, providing key recommendations to account teams and clients.

Knowledge, skills, and abilities

Google Ads certification. Social platform certifications are a plus.
2+ years PPC Campaign Management experience.
2+ years experience in media buying and strategy. Integrated communications experience is a plus.
Paid social expertise is a must. Social media technologies: Google Search, Google Ads, Facebook Ads Manager, X Ads, LinkedIn Ads, etc.
Passion for and understanding of social media platforms and their ad offerings.
Demonstrated experience using social monitoring and measurement platforms; strong analytical and problem-solving skills.
Experience with web analytics platforms like Google Analytics, Adobe, or Coremetrics.
Working knowledge of all digital media disciplines and third-party tracking and serving technologies related to SEM (Marin, Kenshoo, DoubleClick Search, IgnitonOne, etc.)
Outstanding written and oral communication and presentation skills with extreme attention to detail.
Proficient in Google Docs and MS Office suites.
Experience providing client service in an agency environment, as well as collaborating effectively internally and externally as part of an integrated team.
High energy, able to effectively operate in a fast-paced, growing, and changing environment.
Ability to create, nurture, and grow internal and external relationships.
Experience in health tech, healthcare, pharma, or life sciences industries.