Sofar is creating space where music matters. Our unique live experiences provide a place for artist discovery, local community and connection in non-traditional, unexpected places across 78 countries and growing. Through our artist services, we provide tools and services for artists to directly connect with fans and build sustainable, creative lives on their own terms.
Our work is largely inspired by our values:
Creativity: We exist to support artists. We empower everyone in the Sofar community to bring their own creative energy to connect artists and audiences.- Community: We come together to create the spaces where music matters, intentionally welcoming and respecting all music lovers around the world.
- Joy: We believe in the transformative, unifying, and joyful power of experiencing live music together.
Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
The Role
As a Freelance Promoter, you’ll curate and promote shows to build a strong and vibrant Sofar community in your city. You’ll be a true Sofar ambassador – partnering closely with the central Concerts and local city operations and marketing teams to curate and book exceptional events, conceptualize and execute local marketing initiatives, and expand Sofar’s footprint.
Our Promoters live and breathe music. They’re always on the cutting edge of discovering new sounds across genres, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organize and promote amazing live events (including artists, locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!
Please note that our Promoters are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.
- Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
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Create a vision and collaborate with the central Concerts team to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
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Lead curation and booking for shows in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
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Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
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Own the quality of shows in your local market, working closely with the central Concerts team and local staff to ensure magical experiences that are rooted in hospitality
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Build relationships with local businesses to drive sales of sponsorships and/or private events
- You have 1-3 years of experience in live event curation, promotions, social media marketing, guerilla marketing, sales, and/or partnerships.
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You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
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You know how to connect with diverse community-driven organizations, media partners, or local businesses that would add strategic value to your city’s growth.
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You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
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You’re actively engaged in your local market music and cultural scene and build community around it
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You have exceptional time management skills are a clear written communicator
If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
