Project Overview:
We are seeking a creative and dynamic Social Media Coordinator based in Austin, TX to join our freelance team. Your mission is to create the content around our Wellbeing Thought Leader and execute engaging content strategies across our social media platforms. This role involves creating impactful videos, visually appealing graphics, crafting compelling captions, and curating content that increases engagement and grows our online community.
Topic Focus:
For this project, we seek a Social Media Coordinator who can amplify the voice of our leading Wellbeing Thought Leader. Your mission will be to design content that not only highlights their ground-breaking insights into wellbeing but also engages and grows their community. You'll craft posts, stories, and videos that resonate with audiences seeking to enhance their wellbeing, drawing on the Thought Leader's expertise to inspire positive lifestyle changes. This role is pivotal in spreading impactful messages about mental, physical, and emotional health, making wellbeing accessible and actionable for all.
Deliverables:
· Support a content calendar for Instagram, Facebook, X, and LinkedIn.
· Create videos that capture the essence of our Thought Leader.
· Create eye-catching graphics and videos tailored to each platform's audience.
· Write engaging captions that reflect our brand voice and encourage interaction.
· Analyze performance metrics to refine and optimize content strategy.
Skills Required:
· Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).
· Excellent writing and storytelling skills.
· Experience with social media management tools and analytics.
· Creativity and ability to generate innovative content ideas.
· Knowledge of current social media trends and best practices.
Project Duration:
Initial project for 3 months, with the possibility of extension based on performance.
Application Requirements:
Interested candidates should submit a portfolio showcasing previous social media campaigns, including graphics, videos, and written content to thomas@pavelka.global. Please also include a brief description of your content strategy approach and any measurable outcomes from past projects.
