INNOCEAN USA, a full-service advertising agency, is looking for a skilled Salesforce Senior CRM Analyst to join our team on a long-term freelance basis!
The successful candidate (Automotive experience preferred) will translate measurable SFMC digital platforms behaviors into actionable insights. This Senior Salesforce Analyst must be a strategic, analytical, and process-oriented individual who use SFMC results to drive improvements and solutions within the Salesforce tech stack and related ecosystem. While focused on the Salesforce Marketing Cloud (CRM), must also be experienced with Salesforce Tableau/Einstein Analytics platforms.
ESSENTIAL DUTIES/RESPONSIBILITIES
- Develop and maintain reports (engagement, sales measurement, sales lift, incremental measurement and ROI), dashboards, and datasets to support business and requirements.
- Conduct discovery and design sessions, gap analysis, and document business processes and requirements. (transition from legacy CRM systems analysis to SFMC)
- Support change management initiatives and provide training to stakeholders as required.
- Assist with Salesforce journey design, implementation and executions related to Marketing Cloud and Analytics Cloud.
- Serve as a trusted expert to clients and internal stakeholders, understanding and translating business requirements into SFMC digital solutions.
- Stay current with Salesforce releases and leverage updates applicable to business requirements.
REQUIREMENTS
- 5+ years CRM Business Analyst Salesforce Marketing Cloud experience or Consulting role.
- Salesforce Certified Tableau CRM and Einstein Discovery Consultant required, with Salesforce certifications (e.g. Tableau Architect Certification, Data Cloud Consultant Certification).
- Experience with Salesforce Sales Cloud, Service Cloud, and Experience Cloud is preferred.
- Strong consulting, problem-solving, and critical thinking skills.
- Experience leading large technology or transformational projects.
- Familiarity with agile development tools such as JIRA.
- Expertise in documenting business processes and requirements.
PREFERRED QUALIFICATIONS
- Automotive CRM experience and background
PROFESSIONAL SKILLS
- Excellent communication and collaboration skills.
- Ability to work with both technical and non-technical teams.
- Strong presentation skills and the ability to effectively present and defend points of view to a variety of audiences.
- Self-motivated and able to work independently.
BENEFITS
- Eligible to participate in 1 of 3 low-cost PPO Medical Plans through Anthem
- 401k - up to 6% match at .70 cents on the dollar
- Wellness reimbursement program
- On-site Barista
- Beautiful campus across from the Pacific Ocean
Salary range: $200,000 to $220,000
Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.