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Agency Media Planner

Creative Circle • Full-time • Gilbert, Arizona, United States • $70k - $85k / year • 3m ago

Location

Gilbert

Type

Freelance

Duration

Full-Time

Start

Within a Couple Weeks

Salary Rate

$70,000 - $85,000

Description

Our B2B agency client is hiring for a Sr. Media Planner / Buyer to join their team full time, onsite in Gilbert, AZ 5x a week.

Agency experience is required in order to be considered

What you will be doing as a Sr. Media Planner / Buyer:
Function as day-to-day SME on campaign strategy, setup, execution, performance optimization, analysis and recommendations, coordinating amongst digital team platform experts
Working with account stakeholders, establishes target audiences, measurable business objectives, KPIs, performance tracking, and other key elements of a well-designed campaign
Develops comprehensive media strategies and plans taking into account clients’ goals, target markets, budgets, etc., creating benchmarks for performance analysis and reporting for B2B clients
Uses market insights and research to address identifiable market opportunities and set tactical plans
Manages paid media campaigns across multiple channels including traditional, programmatic, direct, broadcast, native, content syndication, etc.
Purchase traditional media when applicable
Analyze digital and advertising performance and web traffic, compiling reports to adjust and optimize tactics and campaigns
Leads media buys and collaborate with clients and internal teams to review performance
- Client-facing - present media plans, campaign updates, data, analytics, and conclusions
Supports estimating and bid process for acquiring new accounts or presenting new strategies and plans to existing clients
Negotiates best price and media placement for clients, as well as negotiates, reconciles, and resolves media discrepancies.
Set up campaigns for appropriate ad and conversion tracking in vendor platforms, ad server, brand safety, CRM and analytics tools.

What you need to know as a Sr. Media Planner / Buyer:
3+ years of agency experience
5+ years media and marketing experience
Broad knowledge and experience in digital marketing
Knowledge of digital media and traditional marketing processes, tools, and platforms.
Experience using Workamajig, Basecamp or other similar project management platforms
Excellent relationship-building skills both with clients and vendors
Excellent oral and written communication skills for effective communication to clients, internal staff and the management team.

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