About SideRamp
This role is for a client of SideRamp's. SideRamp allows professionals to engage with part-time opportunities in the gig economy, offering a centralized agency that manages high-quality, flexible side gigs. We focus on connecting you to various freelance and part-time work—from discovering opportunities to streamlining the application process. Our team is designed to connect you to not just any gig, but with the right side gig that matches your career goals and lifestyle needs.
We are an accounting startup based in San Francisco, and we're looking for an Email Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and analyzing email marketing campaigns to drive engagement and conversions. As an Email Marketing Specialist, you will work closely with our marketing team to create targeted and personalized email content that resonates with our audience.
Design and implement email marketing campaigns that align with business goals and objectives.
Create engaging and relevant email content, including compelling copy and visuals.
Segment email lists based on user behavior and demographics to ensure targeted messaging.
Track and analyze key performance metrics such as open rates, click-through rates, and conversions.
A/B test different email elements to optimize campaign performance and improve results.
Ensure compliance with email regulations such as CAN-SPAM and GDPR.
Collaborate with cross-functional teams to coordinate email marketing efforts with other marketing channels.
Stay up-to-date on email marketing best practices and industry trends to continually refine strategies.
Proficiency in email marketing platforms such as Mailchimp, Constant Contact, or HubSpot.
Strong understanding of email marketing metrics and KPIs to measure campaign success.
Experience in creating segmented email lists and personalized content to target specific audiences.
A/B testing experience to optimize various elements of email campaigns.
Knowledge of email regulations and best practices to ensure compliance and effective communication.
Excellent written communication skills with a keen eye for detail and creativity.
Ability to work collaboratively in a fast-paced environment and coordinate with different teams.
Analytical mindset with the ability to interpret data and draw actionable insights.
Experience with HTML and CSS for email template customization is a plus.
Note: Job descriptions may have been edited from their original format to protect the identity of our clients and to ensure fair hiring standards along with consistent formats across all postings. Salary information is not guaranteed and its estimates are based on a yearly, full-time salary. This system can make mistakes.
Compensation Range: $130K