Marketing Strategist (Email | SMS)

Hybrid

Freelance

Full-Time

As soon as the right person is found

$80,000 - $110,000

Our client, a founder-led boutique email and SMS marketing agency, is seeking a full-time Marketing Strategist to join their growing Strategy Team.

This role is hybrid in-person 3 days a week (Tuesday thru Thursday) in their Manhattan office and remote 2 days a week (Monday & Friday).

MUST-HAVES:

Email-specific marketing experience

Expert in Microsoft Excel

Must thrive working in fast turnaround environment

Responsibilities:

Expand and deepen relationships with customers

Maximize profitability via advanced analytics and accurate and timely reporting

Dissect and analyze clients' customer databases, marketing calendars and automation roadmaps to direct opportunity and ROI

Build a customized customer lifecycle strategy for clients' needs

Create Digital Marketing plan from customer data

Perform analyses, with a data analyst, of marketing data to extract actionable insights to help drive customer and internal decisions

Communicate, maintain and drive project timelines for all campaigns and data-driven insights and recommendations to client and for internal use and maintain weekly status report to share with client and internal teams

Develop thorough understanding of user data flow and recommend best practices to streamline data flow, processes and related standards

Work closely with cross-functional teams of data analysts, designers, client service managers, and others across the company

Maintain internal and external controls to store and retrieve client data, reports, marketing material, and other data

Work with Account Managers on Project Plans and Roadmaps and oversee project quality control and navigating client approvals throughout the project

Create concepts for Test Plans and marketing campaigns

Lead quarterly and annual business reviews

Qualifications:

3+ years of Strategy experience in an agency or in-house

2+ years of CRM or Digital Marketing

2+ years of Online Retail Marketing experience or Enterprise experience

Experience creating A/B Test Plans, Automated trigger flows / journeys, audience segmentation

Excellent presentation and storytelling skills (oral and written)

Excellent skills in Microsoft Suite: Excel, Word, and PowerPoint

Strong analytical skills and experience with analytics and reporting tools for all channels

Should demonstrate a passion for marketing and technology

Knowledge of project management tools and resources

Strong work ethic, skilled at prioritizing and managing time and tight deadlines

Strong problem solving skills and flexible

Preferred Skills/Experience: Process improvement experience; Management and communication with globally dispersed teams; Knowledge of Digital Marketing platforms and Analytics platforms; Project Management Experience

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