Job Summary
Need a flexible schedule? Excellent Opportunity!!
Hybrid Opportunity, On location only 2 days per month!
Help Shape the Future of a Luxury Jewelry Brand FANA is an award-winning luxury fine jewelry brand recognized for exceptional craftsmanship, timeless design, and creating jewelry that celebrates life's most meaningful moments. For more than 30 years, FANA has partnered with leading independent jewelers across North America while continuing to expand its direct-to-consumer presence through its flagship showroom in New York City's SoHo district.
We are seeking an experienced, creative, and highly organized Brand Marketing & PR Manager to lead the strategic growth of the FANA brand. This individual will be responsible for developing and executing marketing initiatives that elevate brand awareness, strengthen our luxury positioning, and drive engagement across consumer, media, and retail audiences. The ideal candidate is an experienced luxury marketer with strong relationships in the New York media landscape, a passion for storytelling, and a proven ability to manage agencies, campaigns, influencers, and cross-functional marketing initiatives.
Position Overview
The Brand Marketing & PR Manager will lead four primary areas of responsibility:
1. Brand Marketing & Storytelling
Own the development and execution of FANA's brand story across all consumer touchpoints. Responsibilities include:
- Develop and execute annual brand marketing strategies.
- Lead the creation of compelling brand storytelling across all digital and traditional marketing channels.
- Manage FANA's social media strategy, content calendar, and editorial planning.
- Coordinate photography, video production, creative assets, and brand content.
- Present creative concepts, campaign strategies, and marketing initiatives to executive leadership.
- Ensure brand consistency across all marketing materials, advertising, retail experiences, and communications.
- Analyze campaign performance and recommend strategies to continually improve brand awareness and customer engagement.
2. Public Relations & Media Relations
Position FANA as one of New York's premier luxury jewelry brands.
Responsibilities include:
- Develop and execute strategic public relations initiatives.
- Build relationships with editors, journalists, fashion writers, television producers, stylists, and luxury media.
- Secure editorial coverage, product placements, interviews, and brand features.
- Coordinate media outreach for product launches, events, and company announcements.
- Develop press releases, media kits, and executive talking points.
- Identify opportunities for FANA to participate in high-profile fashion, bridal, luxury, and lifestyle events.
- Measure PR performance and media impact.
3. Agency Management & Advertising
Lead and manage external agency partners to ensure world-class marketing execution
Responsibilities include:
- Manage relationships with external public relations agencies, advertising agencies, creative agencies, photographers, videographers, and freelance partners.
- Develop agency briefs, campaign objectives, budgets, and performance expectations.
- Oversee the execution of integrated brand marketing campaigns across digital, print, social, experiential, and traditional media.
- Collaborate with agency partners to create innovative campaigns that reinforce FANA's luxury positioning.
- Evaluate agency performance and ensure projects are delivered on time, within budget, and at the highest creative standards.
- Coordinate advertising campaigns across Meta, Google, Pinterest, luxury publications, and other premium marketing channels.
- Monitor advertising performance and optimize campaigns for brand awareness and customer acquisition.
4. Influencer Marketing & New York Flagship Campaigns
Drive awareness and traffic for FANA's flagship New York showroom through strategic partnerships and experiential marketing.
Responsibilities include:
- Develop and manage influencer marketing strategies.
- Identify, recruit, and manage relationships with luxury, fashion, bridal, beauty, and lifestyle influencers. Negotiate influencer partnerships and campaign agreements.
- Coordinate influencer events, product launches, showroom experiences, and VIP client activations.
- Execute local marketing initiatives designed to increase awareness and traffic to the SoHo showroom.
- Measure campaign performance, engagement, and return on investment.
- Explore strategic partnerships with luxury brands, fashion designers, hotels, charities, and cultural organizations to expand FANA's visibility within the New York luxury market.
Qualifications
The ideal candidate will possess:
- 5+ years of experience in luxury brand marketing, public relations, or integrated marketing.
- Experience managing external PR firms, advertising agencies, and creative partners.
- Strong understanding of luxury branding and premium consumer marketing.
- Experience leading social media strategy and digital advertising campaigns.
- Established relationships within New York's media, fashion, luxury, or lifestyle industries are highly desirable.
- Experience executing influencer marketing campaigns. Excellent written, verbal, and presentation skills.
- Outstanding organizational and project management abilities.
- Strong analytical mindset with experience measuring marketing performance.
- Ability to manage multiple projects in a fast-paced entrepreneurial environment. Bachelor's degree in Marketing, Communications, Public Relations, or a related field preferred.
- Preferred Background Experience working with luxury brands in one or more of the following industries: Fine Jewelry Luxury Fashion Bridal Beauty & Cosmetics Luxury Hospitality Luxury Retail Premium Consumer Goods
Why Join FANA?
- Play a key leadership role in the growth of one of America's premier fine jewelry brands.
- Work directly with executive leadership and help shape the future of the company. Lead high-impact marketing, PR, and brand initiatives with meaningful visibility.
- Build relationships throughout New York's luxury, fashion, and media communities. Work from FANA's flagship showroom in the heart of SoHo. Competitive salary and performance bonus.
- Comprehensive benefits package. Employee jewelry purchase program. Significant opportunity for professional growth and advancement.
If you are passionate about luxury branding, public relations, creative storytelling, and building iconic brands, we'd love to hear from you.
Join FANA and help tell the next chapter of our story.
Pay: $40.00 - $50.00 per hour
Benefits:
Work Location: Hybrid remote in SoHo, NY
