5. Gathers, organizes and analyzes data from journeys and provides strategic direction for the planning of emails and text messages.
Education
Bachelor’s degree or equivalent in journalism, English, communications or equivalent, plus
Experience
2+ years of experience with web logistics, web publications and email campaigns, as well as professional writing, editing, online and publication communication experience.
Please note this is a temporary and 5 days a week in office opportunity. The role is based in Dallas, TX. They are looking for someone with 2+ years of Digital Marketing experience and proficient with the Salesforce Marketing Cloud.
Client: Retail Brand
Title: Freelance Marketing Coordinator
Location: Dallas, TX
Hours: Full-time
Duration: 12 months
Pay Rate: $26-$31/hr
*Hourly rate is commensurate with experience and is an estimated range provided by JBC.
JOB PURPOSE
This position is very detail-oriented and requires independent judgment & decision making on an ongoing basis throughout each day by determining how any specific email should be set up and built, where to load data for deployment, etc. This role requires the ability to collaborate with key stakeholders within the organization and to think creatively, strategically, identify, and resolve problems.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Manages all email marketing campaigns including calendar, list segmentation and validation, and email campaign set up, QA and deployment in Salesforce Marketing Cloud. Under the direction of the supervisor, helps develop strategy for email and text campaigns.
2.Develops and executes outbound email campaigns and text messages.
3. Proofs and edits content as needed.
4. Works with Business Analysts to build Data Extensions for email templates. Executes email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution.
3. Troubleshoot and work on any Marketing Cloud issues.
- Must have a strong proficiency in Salesforce Marketing Cloud or equivalent enterprise email and mobile automation software.
- Basic HTML knowledge, experience with list management, segmentation, journey building, automation, interactive forms and proficiency in Microsoft Excel strongly preferred.
- Experience with Google Analytics is beneficial.
Job Type: Temporary
Pay: $26.00 - $31.00 per hour
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person