About Us:
SocialQ is an emerging LA-based digital marketing agency that specializes in growing digital brands, social media content, and paid media buying and strategy.
At SocialQ we stand for branding, presence and reach that resonates; because a higher level of empathy, focus and social cues is now required to find the point of resonance between brands and audiences. We operate as an in-house team with the ultimate goal to shine through crowded newsfeeds and support our clients in being part of the 40% of daily content that gets acknowledged. If you are an out of the box thinker who values the opportunity to work at a small boutique agency and can overcome related challenges, come join us!
More info: www.SocialQ.us / IG: @SocialQagency
About Your Role:
SocialQ is looking for a Senior Social Media Manager who will be responsible for strategy, execution, paid amplification (boosting and sparking), and reporting across all organic Social Media Channels (FB, IG, Threads, TikTok, X, YouTube, Pinterest etc.) for our clients.
This person will bring creative, out-of-the-box thinking, a strong pulse on trending content and platform updates, and an ability to capture and edit content to the table. They will coordinate closely with our Media team to ensure a strong connection between organic social and paid media tactics for increasing reach, engagement, followers and any other client objectives. They will also oversee management and activation of influencer partnerships and creator channels and optimize their performance across our client portfolio where applicable.
A strong creative eye, passion for creating and implementing social-first content, and ability to manage one’s own projects as well as inspire a small team of social media managers and intern(s) will be key to this role.
This position is freelance-to-permanent, starting as remote with a future hybrid in-office schedule. Willingness to work east coast hours is a must. Check out @SocialQAgency on Instagram and https://socialq.us/to find out more about our brand and services.
Responsibilities:
- Leading the creative ideation and development of best-in-class organic and paid social media strategy for our clients across all relevant social media platforms (Meta, TikTok, Youtube, Pinterest, LinkedIn).
- Staying up-to-date and in the know on all things social, including trending topics, emerging platforms, algorithm changes, etc.
- Suggesting and implementing new tactics to develop brand awareness, influencer activations, social-only promotions, and brand partner giveaways.
- Work in partnership with the Creative and Delivery and Strategy teams, plus our Clients, to develop engaging, interactive, and informative social media content, taking a lead role in concepting and elevating the creativity.
- Ideating, creating, and publishing monthly social media content calendars managed through Airtable.
- Collaborating with Strategy and Delivery to continuously update and optimize the social media strategy to ensure our clients and campaigns meet their digital growth goals.
- Creating a repeatable process flow for the development, approval, and execution of content with the Social and Content teams.
- Assisting in the creation of presentations, strategies, and performance recap decks, including being able to explain performance and give context and storytelling to numbers as well as pinpointing learnings and recommended optimizations.
- Be responsible for out-of-the-box thinking on partnerships, content executions, and other ideas to reach and exceed our clients’ goals. Have a strong understanding of the bigger picture marketing opportunities and overall customer experience by brand.
- Track performance and metrics across social media platforms to be able to inform various internal teams of content performance.
- Grow our Client’s following and engagement through proactive partnership outreach, management, and activation.
What You Bring To The Table:
- 5+ years of experience working in the social media space with e-commerce, D2C brands in industries such as fashion, food & bev, mental health, CPG etc.
- Experience managing junior social media managers as well as creator and influencer talent.
- Skilled user of social media platforms including TikTok, Instagram, Facebook, Youtube, Pinterest, LinkedIn, and X.
- Experience with social media analytics software such as Dash Hudson.
- Able to track and leverage KPIs, while understanding the rapidly changing social media landscape.
- Experience with and understanding and management of post promotion and paid media strategy for increasing reach, engagement, and followers with firsthand use of various platform’s ad managers.
- Experience with project management tools such as Airtable.
- Expert written and oral communication skills.
- Snappy copywriting skills that keep on trend and take into account what performs.
- Able to create fun concepts and content that incites conversation.
- Proven ability to edit videos in app, CapCut, TikTok, Shorts, Reels.
- Highly analytical, motivated, and decisive thought leader with excellent managerial skills across internal project tasks, team members / direct reports, and external client communications.
- Strategic mindset with an ability to think broadly and put ideas into action.
- An eye for detail and able to provide objective feedback while being up for collaboration.
- Ability to excel and grow in a small boutique agency environment.
If you are all the above (ish), highly motivated and entrepreneur at heart, reach out!