Our global entertainment and communication client is looking for a Marketing Automation Specialist to join their team for a long term assignment!
The selected candidate should plan on working on site 4 days per week.
Marketing Automation Specialist Responsibilities:
Develop Salesforce data extensions and API calls to execute advanced marketing automation campaigns.
Helps to define success metrics for each new system or process and establishes a plan to track, monitor and measure the success of those metrics.
Completes assessments of business processes
Interacts closely with matrixed cross-functional teams
Design and optimize marketing campaign setup across multiple platforms, creative formats and target audience segments.
Marketing Automation Specialist Requirements:
3+ years marketing automation experience
Experience with Salesforce Marketing Cloud is a must
Experience with Marketo is a plus
Demonstrated ability to build email marketing campaigns with automation, create segmentation