As a Startup Crowdfunding Consulting Specialist, you will play a pivotal role in conceiving, launching, and managing crowdfunding campaigns tailored specifically to our jewelry eCommerce client. Your responsibilities will encompass the entire campaign development and execution process, leveraging your expertise to ensure each campaign meets its funding objectives and garners the attention it deserves.
About the Company
Onda is a comprehensive D2C growth agency, dedicated to becoming a top-tier "one-stop shop" for ecommerce business owners seeking assistance with marketing labor and execution requirements. Onda brings together experts in all areas of marketing, from paid media, email automation, design, and web management to fractional CMOs, CFOs, and more. We match these experts with dynamic brands seeking explosive growth.In the Onda talent pool, we have professionals who take on one project at a time, as well as those managing 10+ projects simultaneously. Consider this the ultimate “freelance” gig, but coupled with a variety of admin/support departments (scheduling, billing, client resolution, etc) to help you focus on what you do best.
Develop a customized crowdfunding strategy for our eCommerce client, including project positioning, target audience analysis, and setting funding goals.
Create compelling campaign content, encompassing engaging videos, captivating project descriptions, and visually appealing assets.
Plan and execute pre-launch marketing initiatives to cultivate a robust initial supporter community.
Manage the campaign launch and maintain real-time progress monitoring, making adjustments for optimization.
Coordinate all aspects of the campaign, including supporter updates, pledge management, and addressing customer inquiries.
Analyze campaign data and deliver post-campaign reports, offering actionable insights to the client.
Stay informed about crowdfunding platform trends and changes, implementing best practices.
Crowdfunding Strategy : Should have a deep understanding of crowdfunding platforms, rules, and best practices.
Campaign Planning : Ability to develop customized crowdfunding strategies for different projects, including target audience analysis and funding goal setting.
Compelling Storytelling : Proficiency in crafting compelling narratives and project descriptions to engage potential backers.
Project Positioning : Expertise in positioning the project effectively to stand out among competitors.
Pre-launch Marketing : Knowledge of how to build a robust initial supporter community through pre-launch marketing initiatives.
Campaign Management : Ability to manage all aspects of a campaign, including supporter updates, pledge management, and addressing customer inquiries.
Data Analysis : Proficiency in data analysis and using insights to optimize campaign performance.
Marketing and Advertising : Experience in digital marketing and advertising, including social media and email marketing.
Project Management : Strong project management skills, with meticulous attention to detail.
Communication Skills : Excellent written and verbal communication skills for engaging with backers and clients.
Creativity : A creative mindset for finding unique ways to promote and market crowdfunding campaigns.
Independence : Ability to work independently or collaboratively as needed.
Knowledge of Kickstarter Policies : Familiarity with Kickstarter's rules and guidelines.
Customer Service : Skills in providing excellent customer service, addressing backer inquiries, and resolving issues.
Budgeting and Financial Management : Understanding of budgeting and financial management related to campaign funds.
Networking : Ability to build and maintain relationships with potential backers, influencers, and collaborators.
Time Management : Effective time management skills to meet campaign deadlines and milestones.
Adaptability : The ability to adapt to changing circumstances and respond to unexpected challenges during the campaign.
Bachelor's degree in Marketing, Business, Communications, or a related field.
5+ years of proven experience in crowdfunding campaign strategy and implementation, with a track record of successful campaigns.
Deep knowledge of crowdfunding platforms, audience dynamics, and best practices for campaign success.
Proficient in data analysis and using insights to drive campaign improvements.
This is a 1099 independent contractor position
100% remote work
The number of work hours is based on the number of client accounts you have at any given time
You have a flexible schedule, but meetings and communications with clients occur between the hours of 9 am - 5 pm EST
You have the freedom to set your own rate; ideally between $25 - $75 per hour
You won't have to hunt for your own client leads
The ecosystem comes with various support functions, including scheduling, a designated billing department, and other admin functions so you can focus on what you do best
You will have designated Onda email and Zoom lines for client communication