Concord, MA (onsite with flexibility, Freelance)
đAbout Us:
FreshCut Paper was created by renowned designer Peter Hewitt in 2020. Our life-sized pop-up floral bouquets consist of whimsical and breathtaking blooms that are wilt-proof and crafted to last a lifetime. Our paper sculptures are affordable, environmental, artful, and lasting. We are poised to take a bite out of the $8 billion fresh cut flower industry and the $6 billion greeting card market. Our product is a compelling, contemporary, alternative way to send flowers and yes they are beautiful.
Beyond having a fraction of the carbon footprint of imported flowers, we plant a tree for every bouquet sold, and partner with 1% for the Planet, an organization and global movement that tirelessly works to tackle our planetâs most pressing environmental issues.
đ»The Opportunity:
The Digital Designer is responsible for creative assets for marketing and advertising initiatives, bringing consistency, creativity, and delight in the work. Youâll design a variety of brand and marketing deliverables across a variety of mediums including website, video, social media, email, internal campaigns and more while balancing messaging and user experience. You will manage projects from start to finish, successfully manage schedules and thrive in a collaborative environment. You will create digital content that matches the companyâs brand, aesthetic, and marketing strategy. This includes web, social graphics, banners and promotional artwork. Youâll contribute to creating a best-in-class digital experience for FreshCut Paper customers.
What you will be doing
- Delivering creative assignments from concept to completion, working collaboratively across teams on ideation, creation, and execution
- Conceptualizing and designing fresh, inspired, visually engaging, user-centered branded and unbranded content for websites and CRM emails
- Keeping an eye on the latest trends in interactive web and email design and incorporating them into your work
- Working closely with the greater team to ensure harmony and cohesiveness between design, layout and copy
- Ensuring that digital creative execution is mobile centric and responsive
- Applying core UX & UI design principles to optimize the user experience
- Overseeing and managing the production of digital assets, following projects throughout all stages of production and online deployment
âšWhat success looks like:
As a fast growing business with explosive potential the site will need to grow with the business. Opportunity is abundant. You have direct impact and influence on the website's evolution. We are looking for people who embrace learning, ideation, collaboration, risk takers, and see the positive in what an undefined future will be. There is an opportunity to define your career path and contribution in and outside of your expertise. As the business grows, successful talent will grow with it. Successful people will create impact and put the team over individual wins. Greatness is achieved through collaboration.
Requirements
What you will bring
- 3+ years of digital design experience for websites and email
- Expert in Adobe Creative Suite, Illustrator, Photoshop, InDesign (video/motion experience is a plus)
- Interest and openness to work with and use AI
- Create digital assets for a range of channels and platforms (social, display advertising, ecommerce websites, landing pages, promotional emails etc.)
- Ability to apply UX & UI design principles and best practices
- Experience optimizing digital content for SEO
- Leading projects from start to finish, defining the creative vision and ensuring alignment with brand objectives and target audience
- Ability to listen to different points of view and adapt design based on feedback and project requirements
- Production knowledge of digital standards and requirements, basic understanding of digital development tools such as HTML5, AfterEffects
- Experience working within Adobe Acrobat DC for review & markups
- Participate in design discussions and give feedback during planning and strategy meetings
- Exceptionally detail-oriented
- Strong communication skills and skilled collaborator across all departments and functions
- Strong visual aesthetic
- Able to manage own tasks and schedule to meet project deadlines
- Flexibility and agility to handle the competing priorities of a fast growing company
- Curiosity and pursue lifelong learning
- A strong eye for design and experiences that engage and delight customers
đ«The Employee FreshCut Paper Experience
We are a small and growing company that is ambitious and thinks big. We want to create a product and customer experience that matters to people and the greater good.. We think of FreshCut Paper as a community rather than a company. One that cares, values creativity, contribution, and is constantly evolving. The goal is to build a company that is meaningful and the employees have purpose and an environment to do their best work. Risks are rewarded and successes are shared.
đ«¶EOE
FreshCut Paper is an equal employment opportunity employer. We celebrate diversity and do not discriminate on the basis of race, ethnicity, citizenship, national origin, religion, age, gender, sexual orientation, physical or mental disability, veteran or active military status, marital status.