White Cloud Networks, headquartered in Twin Falls, Idaho, is a premier Internet service provider serving Idaho and northern Nevada. Leveraging state-of-the-art 5G wireless and fiber optic technology, we deliver fast, dependable internet and technology services to both residential and commercial customers. Our mission is to bridge the digital gap by offering innovative, high-quality connectivity solutions tailored to the unique demands of our region. With a focus on excellence and local expertise, White Cloud Networks is dedicated to enriching lives and empowering communities through superior service and advanced technology.
Job Overview
The Marketing Manager is responsible for building, executing, and scaling the marketing function for White Cloud Networks. This role begins as a hands-on builder, owning all marketing activities while managing outside contractors and fractional design support. As WCN grows, the Marketing Manager will transition into a leadership role, hiring internal team members and developing a structured marketing department.
The ideal candidate is equally comfortable in strategic planning and daily execution, running campaigns, coordinating events, managing vendors, and shaping the brand, while laying the foundation for a scalable, data-driven marketing organization.
Responsibilities
- Own all marketing execution including digital, community, and brand activity
- Manage outside vendors (digital agency, PR/communications, website support, event contractors)
- Develop and maintain annual and quarterly marketing plans
- Coordinate and handle creative needs
- Oversee social channels, content calendars, and basic website updates
- Support new network buildouts with community announcements & launch campaigns
- Manage marketing budget, invoices, and vendor performance
- Build foundational processes, tracking systems, reporting, and KPIs
- Handle event planning: HOAs, fairs, local markets, chamber events
- Track campaign performance, lead flow, and subscriber growth data
Skills & Qualifications
Required Qualifications
- 5–10 years of practical marketing experience, preferred in broadband, telecom, utilities, technology, or growth-stage businesses
- Hands-on execution experience (running campaigns, events, social, email, etc.)
- Proven ability to manage digital agencies and freelance vendors
- Strong project management, planning, and organizational skills
- Ability to interpret data and translate metrics into actions
- Experience building or scaling a marketing function
- Excellent communication, writing, and presentation skills
- Comfortable working in a fast-paced environment with limited early support
Preferred Qualifications
- Experience launching new markets or products in regional/rural communities
- Basic understanding of paid media (Google, Meta, YouTube)
- Familiarity with website CMS tools and marketing automation platforms
- Experience supporting sales teams (residential + commercial)
- Video production or community relations experience
Physical & Travel Requirements
- Regular local travel for events, community partnerships, and content gathering
- Occasional lifting of event materials (10–25 lbs)
- Some evening or weekend work during launches or community activities
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Willingness to travel:
Work Location: In person
