Part-Time Social Media Manager
Shades Dance Theater
Shades Dance Theater is seeking a creative, organized, and forward-thinking Part-Time Social Media Manager to lead our digital presence across Instagram, Facebook, our website, and our newsletter. This role is ideal for someone who can translate an artistic brand into powerful visuals, strategy, and storytelling.
About the Role
The Social Media Manager will develop, design, and publish compelling content that reflects the artistry, values, and aesthetic of Shades Dance Theater. This includes:
- Creating and scheduling Instagram content (feed, stories, reels)
- Managing and updating the website (Squarespace)
- Producing and sending newsletters as needed
- Posting updates on Facebook
- Working closely with the Artistic Director on campaigns, voice, and visual direction
We are also open to expanding into TikTok, LinkedIn, and other platforms — candidates with experience and vision to lead that growth will have the opportunity to shape those channels.
Candidates must understand audience growth strategy, platform algorithms, and strong writing/grammar to maintain clarity and consistency across all communications.
Content Creation (NYC-Access Preferred)
While the role is not NYC-only, candidates who can easily travel into NYC are preferred and may be asked to:
- Capture photos and videos at rehearsals, classes, and select events
- Film content for reels and promotional campaigns
- Support on-site social activation during New York programming
Branding & Design Expectations
Candidates should be able to:
- Design branded graphics, templates, and layouts
- Understand typography, color palettes, and visual hierarchy
- Maintain and elevate Shades Dance Theater’s aesthetic
- Create cohesive, modern visuals aligned with the company’s artistic identity
Responsibilities
- Create, write, design, and schedule social media content
- Build and manage the full social media content calendar
- Maintain consistent branding across all platforms
- Edit short-form videos for reels and promotional materials
- Update website pages and program information
- Draft and send newsletters
- Track engagement, analytics, and follower growth
- Apply algorithm knowledge to optimize reach and visibility
- Lead potential expansion into TikTok, LinkedIn, or additional platforms
- Collaborate closely with the Artistic Director on messaging and campaigns
- Support additional marketing/communications tasks as needed
Qualifications
- Strong experience with Instagram (especially reels) and short-form video editing
- Skilled in Canva, Adobe Suite, or similar design tools
- Strong writing and copyediting skills
- Comfortable capturing photos and videos of dancers and live events
- Understanding of social media algorithms, audience growth, and platform trends
- Ability to work independently and manage multiple priorities
- Experience with nonprofit or arts/dance social media is a plus
- NYC access preferred but not required
Additional Preferred Experience
- Experience developing and implementing multi-channel social media strategy
- Ability to guide creative direction to improve reach and engagement
- Proficiency in short-form video editing tools (Premiere Pro, Final Cut Pro, CapCut, etc.)
- Strong communication and interpersonal skills
- Familiarity with social analytics, basic social advertising (e.g., Facebook ads), and SEO
- Interest in design and light photo editing
Hours & Compensation
- Part-time: ~8–20 hours per week
- Hybrid/remote: planning + occasional in-person capture (if local)
- Compensation: $16.60–$25.00 per hour, based on experience
- Begins immediately in preparation for the 2026 season
APPLY HERE: https://forms.gle/E9JRj13XMwbBhikk9
