: The Content Creator will oversee the integrated conceptualization and creation of awareness, consideration and conversion social media content, in line with each medium ideosyncracies. This role will require strategic vision, creativity, and a deep understanding of digital content trends, user engagement strategies, and effective social media management. The Content Developer will also oversee allignemt to business strategies [as requiered], distribution, and performance optimization of digital and social media content, across all platforms.
Key Responsibilities
· Content Strategy and Development:
· Define and implement a comprehensive content strategy that aligns with clients' brand objectives and target audiences.
· Develop content roadmaps, including themes, campaigns, formats, and schedules for maximum reach and engagement.
· Stay updated on digital content trends, social media algorithms, platform capabilities, and emerging tools to keep content relevant and competitive.
· Team Leadership and Collaboration:
· Lead a team of content creators, social media managers, and analysts to deliver high-quality, engaging content.
· Collaborate with creative, media, and strategy teams to ensure integrated campaign execution and brand consistency.
· Mentor and develop team members, providing guidance on best practices and professional growth.
· Content Production and Quality Control:
· Oversee content production from ideation to publishing, ensuring high-quality standards across all client content.
· Develop guidelines for tone, style, and editorial direction, ensuring brand consistency.
· Implement workflows to streamline content approval and publishing processes.
· Social Media Management:
· Direct and manage social media strategies, creating tailored approaches for each platform (e.g., Instagram, Facebook, LinkedIn, TikTok, Twitter).
· Develop social media content calendars, leveraging both organic and paid strategies to drive engagement and follower growth.
· Engage in community management practices, actively interacting with audiences and responding to inquiries or issues.
· Performance Analysis and Optimization:
· Set and monitor KPIs for content and social media campaigns, ensuring alignment with business objectives.
· Utilize analytics tools to measure content performance, user engagement, reach, and conversions.
· Generate insights from performance data to continually optimize content and social media strategies, reporting findings to senior leadership and clients.
· Audience Management:
· Engage with agency to understand brand, target audience, and competitive landscape, acting as a trusted advisor for content strategy.
· Ensure high levels of consumer engagment towards platforms through proactive communication and continuous improvement in content quality and effectiveness.
· Budget Management:
· Oversee the content budget, ensuring that all resources are allocated efficiently to maximize ROI.
· Manage any external vendor relationships, including media agency, freelance writers, photographers, videographers, and designers, within budget constraints.
Direct Qualifications
· Proficient in content management systems, social media scheduling tools, and analytics platforms (e.g., Hootsuite, Sprout Social, Google Analytics).
· Strategic thinker with an innovative mindset, excellent communicator, strong interpersonal skills, and client-focused approach.
· Education and Experience
· Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field (Master’s preferred).
· 5-7 years of experience in digital content creation, content strategy, or social media management, with at least 3 years in a leadership role.
· Strategic Content Development:
· Proven experience in developing and executing comprehensive content strategies across digital and social media channels.
· Strong understanding of digital content marketing principles, audience segmentation, and brand alignment.
· Platform Expertise:
· Deep knowledge of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and best practices for each.
· Familiarity with analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite) for measuring content performance.
· Leadership and Team Management:
· Demonstrated ability to lead, mentor, and develop a team, with strong interpersonal and communication skills.
· Experience managing cross-functional teams, collaborating with creative, media, and strategy teams to achieve campaign objectives.
· Performance Analysis and Optimization:
· Competency in setting and tracking KPIs for content and social media performance.
· Strong analytical skills to assess content effectiveness, interpret data, and drive insights for continuous improvement.
· Project Management and Organizational Skills:
· Highly organized, with experience managing multiple projects simultaneously in a fast-paced environment.
· Ability to meet deadlines and adapt to shifting priorities.
Ancillary Qualifications
These are supplementary skills and experiences that add value to the role but aren’t strictly necessary.
· Technical Proficiency:
· Familiarity with content management systems (CMS) like WordPress, Drupal, or proprietary CMS tools.
· Knowledge of SEO principles and experience implementing SEO strategies to enhance content visibility.
· Creative Skills:
· Experience with graphic design or video editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro) to guide visual content.
· Understanding of visual storytelling and experience working with designers or creative teams to produce engaging content.
· Paid Media and Content Promotion:
· Experience in paid social media strategies, including budgeting, targeting, and analytics.
· Understanding of how organic and paid strategies complement each other to maximize engagement.
· Trend Awareness and Adaptability:
· Strong awareness of emerging content trends, platform updates, and cultural moments that could impact strategy.
· Ability to quickly adapt content strategies to align with changes in digital or social media landscapes.
· Budget Management:
· Experience managing budgets, especially in areas related to content production, media buying, and team resources.
· Familiarity with vendor management and outsourcing when needed (e.g., freelance creators or specialized services).
Pay: From $50,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Referral program
Work Location: In person
