Media Buyer & Creative Strategist (Hybrid — Chula Vista / San Diego, CA)

Workfuel • Part-time • Chula Vista, California, United States • $30 - $37 / hour • 3w ago

Location: Hybrid — primarily remote with 1–2 in-person meetings per month at our Chula Vista / San Diego office
Type: Freelance / Contract — ~20 hrs/week to start
Compensation: Starting at $33/hr (60% creative / 40% media buying)
Schedule: Flexible hours — results > time logged

About Workfuel

Workfuel is a performance-focused digital marketing agency that builds and scales paid advertising for HVAC, plumbing, and other local home-service companies across North America. We combine data-driven media buying with scroll-stopping creative to generate real calls, real leads, and measurable growth for our clients.

The Role — What You’ll Do

Launch, manage and optimize Meta (Facebook/IG) and Google ad campaigns for HVAC/plumbing clients
Lead creative strategy: propose hooks, angles, offers and testing plans that grab homeowners’ attention
Work directly with our creative team (video editors, designers, copywriters) to produce and iterate ad creative
Monitor performance (CPL, conversion rate, ROAS), run tests, and make data-backed optimizations
Source/request new creatives and revise assets (copy, thumbnails, short edits) when performance dips
Own creative testing frameworks and recommend next tests based on results

What We’re Looking For

Proven experience running and optimizing Meta and Google campaigns
Strong creative strategy instincts — you know what makes an ad “work” and why
Experience with home-services (HVAC, plumbing, roofing) or local lead-gen is a big plus
Comfortable juggling multiple client accounts and working remotely
Clear communicator, able to give actionable feedback to creatives and stakeholders
Fluent in English

Nice to Have

Local lead generation experience
Ability to edit/adjust creative assets yourself (bonus)
Experience running both awareness and direct-response funnels for local businesses

Before You Apply (Do Your Homework)

We don’t want resumés alone. Spend 5 minutes at doworkfuel.com and come prepared to tell us one actionable thing you’d change or test for our agency or a client. We hire thinkers, not order-takers.

How to Apply

Email us:

2–3 examples of campaigns you’ve run (Meta/Google)
Any HVAC/plumbing or local-service experience
Your short takeaway from doworkfuel.com (the one change or test you’d run for our clients)
Your hourly rate (or if $33/hr is negotiable)

Please include “Media Buyer & Creative Strategist — San Diego” in the subject line.

Job Type: Part-time

Pay: $30.82 - $37.12 per hour

Expected hours: No less than 5 per week

Benefits: