Flexible · Remote or NYC-based · Part-time / Contract Work
Delphine B Paris is a recently launched luxury beauty brand founded by restorative beauty expert Delphine Breyne, dedicated to skincare that heals, hydrates, and empowers. We’re looking for a Social Media Ads Specialist to help grow our e-commerce presence through creative, data-driven ad campaigns on Instagram, Meta, and TikTok.
This role is perfect for someone who blends creativity with strategy. You need to be able to develop scroll-stopping ad content that converts, while optimizing campaigns to achieve measurable results.
Key Responsibilities
- Develop and manage paid ad campaigns across Instagram, Meta (Facebook), and TikTok Ads Manager
- Create, test, and optimize ad copy, visuals, and videos for performance and conversion
- Identify and refine target audiences using pixel data, lookalike, and retargeting strategies
- Run A/B tests for creative, audiences, and placements
- Collaborate with our content and brand team to align organic and paid strategies
- Monitor daily campaign performance and provide insights with actionable recommendations
- Plan and execute campaigns for product launches, promotions, and retargeting
- Manage and optimize TikTok Shop and Instagram Shop integration for paid campaigns
- Tag and link products in Reels, TikToks, and ads to drive conversions
- Track and report Shop-related analytics, suggesting creative or product adjustments to improve sales
- Stay up to date with platform trends, algorithm changes, and performance best practices
Qualifications
- 5 years experience managing Instagram/Meta and TikTok ad campaigns (beauty, skincare, or lifestyle brand experience preferred)
- Strong understanding of creative strategy, conversion optimization, and audience segmentation
- Proficient in Meta Ads Manager and TikTok Ads Manager, with strong analytical and reporting skills
- Familiarity with TikTok Shop and Instagram Shop setup and management
- Ability to write persuasive ad copy and select visuals that sell
- Data-driven, proactive, and confident optimizing budgets based on performance metrics
- Excellent communication, organization, and collaboration skills
Details
- Freelance / Contract position (10–20 hours per week)
- Remote work, flexible hours
- Monthly invoicing based on hours or agreed deliverables
If you’re passionate about transforming creative ideas into measurable results and love the challenge of scaling a growing beauty brand, we’d love to hear from you.
Please share your portfolio and TikTok/IG ad samples.
Job Type: Part-time
Pay: $25.00 - $45.00 per hour
Work Location: Remote
