In today’s high-stakes marketplace, it’s not enough to guess what the audience is thinking. Marketers and business leaders have to know. Acronym’s mission is to build campaigns on more reliable data so that our clients can make more confident choices. Founded in 1994 and proudly independent, Acronym aligns strategic analysis, digital marketing, and multi-channel media expertise to drive transformative growth for major domestic and international brands. Our employees offer deep category experience in a range of fast-growing fields: finance, software, ecommerce, hospitality, and more. We were doing search marketing before Google existed, and today Fortune 500 companies trust us to help them adapt to new challenges and achieve exponential growth. Our outcomes are guided by human expertise, powered by next-level technology, and focused on meaningful success metrics at all stages of the consumer journey.
We are looking for a freelance, hands-on, Director, Client Strategy, Media contractor to work directly with the senior leadership on managing client relationship and campaign initiatives.
This is an hourly, part-time, contract position.
This is the job:
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Account / Planning / Strategy lead across several clients in CPG, B2B, Luxury categories
- Assist with planning and strategy on other Acronym accounts as needed
- Partner with client and internal Acronym team to ensure client satisfaction and retention
- Partner with internal team members to develop, integrate and optimize omni-channel, full funnel media plans
- Regularly communicate with clients and lead meetings as needed
- Collaborate and coordinate with respective teams within the agency to manage client requests and expectations for in-house tools
- Translate client business objectives into research design, ensuring insights are aligned with the client’s media strategy and goals.
- Synthesize complex data into compelling narratives that inform client decision-making and media planning.
- Champion innovation in media analytics, staying ahead of emerging tools, platforms, and measurement standards.
- Serve as a consultative strategic advisor to senior client stakeholders, guiding them on campaign planning decisions through evidence-based insights.
- Confidently delivers high-impact presentations, on high quality story-driven reports, tailored to client needs and business context.
- Contribute to determining resource allocation across client accounts, balancing strategic depth with delivery efficiency.
- Represent the media client service function in enterprise-wide initiatives or thought leadership efforts.
This is you:
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5+ years of hands-on experience working in an agency environment, with strong focus on media effectiveness, audience insights or campaign performance.
- Agency Planning/Strategy team background preferred.
- Deep understanding of digital media ecosystems, and cross-platform measurement methodologies.
- Proven ability to translate complex research findings into strategic recommendations for clients and internal stakeholders.
- Experience leading client engagements, including presenting insights, managing expectations, and driving media strategy alignment.
- Experience in leading QBRs and other client presentations.
- Ability to navigate an agency or client environments, balancing strategic depth with delivery efficiency.
- Demonstrated analytical ability to assess the performance of a variety of media channels to build holistic recommendations around media allocation and ROI.
- Excellent writing and presentation skills.
- Strong ability to multitask, have attention to detail and effectively manage multiple projects.
- Possess strong client service skills and ability to meet tight deadlines.
- Proven track record of developing strategy.
- Proficient to expert with MS Office suite.
This is us:
Acronym is an award-winning performance marketing agency headquartered in NYC’s iconic Empire State Building with presence around the world to support our global clientele. Our expertise is in managing highly complex search and multi-channel marketing challenges powered by our own patented technology to improve performance aligned with business goals. Our employees are industry experts who are diverse, energetic, intelligent, motivated, and fun individuals.
Acronym is an equal opportunity employer. Become part of an organization whose team members are diverse, energetic, intelligent motivated people who love what they do - come join us at Acronym today! We strongly encourage individuals from traditionally underrepresented groups to apply for employment at Acronym. Acronym is proud to be an NGLCC-certified LGBTBE.
