The Senior Director of Marketing is a key member of the marketing leadership team, reporting directly to the Vice President of Admissions & Marketing. This strategic role is responsible for developing and executing comprehensive marketing strategies that elevate the university’s brand, drive enrollment growth for all student populations, and strengthen engagement with key constituencies. Working collaboratively with the Senior Director of Digital Strategy and Senior Director of Creative Services & Brand Strategy, the Senior Director of Marketing leads integrated marketing initiatives that support institutional priorities and advance the university’s mission.
About the University of New England
UNE is Maine’s largest private university, with two beautiful coastal campuses in Maine, a one-of-a-kind study-abroad campus in Tangier, Morocco, and an array of flexible online offerings. In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to positively impact a world full of challenges. We are the state’s top provider of health professionals and home to Maine’s only medical and dental colleges, a variety of other interprofessionally aligned health care programs, and nationally recognized programs in the marine sciences, the natural and social sciences, business, the humanities, and the arts.
Benefits Overview
- Multiple health and dental plan options, plus vision coverage.
- Up to 8% retirement plan match.
- Generous leave time, including vacation, sick, and personal time, and 12+ holidays per year.
- Educational benefits:
- UNE tuition waiver for employees, spouses, and domestic partners.
- UNE tuition waiver for dependents of employees with 1 year of full-time service.
- 50% tuition reduction if less than 1 year of full-time service.
For more information about our outstanding benefits, please visit: UNE Benefits Overview.
Responsibilities
Strategic Marketing Leadership
- Collaborate with the VP of Admissions & Marketing to shape overall marketing vision and priorities
- Develop and implement strategic marketing plans aligned with institutional goals, enrollment targets for all student populations, and brand positioning
- Lead market research and conduct data analysis to identify opportunities, understand competitive landscape, and inform data-driven decision making
- Partner with Senior Directors of Digital Strategy and Creative Services & Brand Strategy to ensure cohesive, integrated campaigns across all channels
- Partner with marketing leadership team to champion the adoption and integration of AI tools across the marketing team to enhance productivity, creativity, and data-driven decision-making while establishing guidelines for responsible and brand-appropriate usage
Marketing Operations & Campaign Management
- Utilize AI-powered analytics platforms to uncover deeper customer insights, identify market trends, forecast campaign performance, and translate complex data into actionable marketing strategies
- Oversee the development and execution of multi-channel marketing campaigns supporting undergraduate and graduate enrollment, retention, fundraising, and institutional initiatives
- Manage relationships with external advertising agency partners, ensuring alignment with strategic objectives and quality deliverables
- Manage marketing budget, ensuring efficient allocation of resources and strong ROI on marketing investments
- Lead segmentation and targeting strategies to reach prospective students and other key audiences
- Establish and monitor KPIs to measure marketing effectiveness and drive continuous improvement
Team Leadership & Development
- Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence
- Provide strategic direction and day-to-day management to marketing staff, including marketing managers, coordinators, and copywriters
- Promote professional development and create opportunities for team growth
- Ensure team members have the resources, tools, and support needed to succeed
- Leverage and manage freelance support as needed
Content Strategy & Storytelling
- Oversee the development of compelling content that communicates the university’s unique value proposition and tells authentic student, faculty, and alumni stories
- Ensure messaging consistency and brand integrity across all marketing communications
- Guide the creation of marketing materials including brochures, videos, email campaigns, and digital content
- Champion the university’s brand narrative in all marketing efforts
Cross-Functional Collaboration
- Serve as a strategic partner to Undergraduate Admissions, Graduate Admissions, Academic Affairs, Advancement, and other university stakeholders
- Lead collaborative planning processes to align marketing efforts with institutional priorities across departments
- Build strong relationships with internal clients to understand their needs and deliver effective marketing solutions
- Represent the marketing function in university-wide committees and strategic planning initiatives
- Other related duties as assigned
EEO Statement Summary
Consistent with federal and state law and University policy, the University of New England is committed to the fundamental concept of equal opportunity for all of the members of the University community. The University prohibits, and will not tolerate, discrimination in employment, the provision of academic services or in any other area of University life based on race, color, sex, physical or mental disability, religion, age, ancestry, national origin, sexual orientation, gender identity and/or expression, ethnicity, genetic information, HIV status, or status as a veteran. Prohibited bias factors should not motivate decisions regarding students, employees, applicants for admission, applicants for employment, contractors, volunteers or participants in and/or users of institutional programs, services, and activities.
COVID Vaccination Statement (PLEASE NOTE)
Employees in clinical settings must meet the State of Maine’s immunization requirements for clinical activity.
