Director of Brand Marketing

Zola • New York, New York State, United States • $140k - $160k / year • 4w ago

Whatever your journey, Zola exists to serve the humans at the heart of every wedding: whether getting married, attending, or helping make it all happen. That's why over 2 million couples have chosen Zola as their partner to help plan and celebrate every joyful and real moment, from booking a venue to designing save-the-dates to registering for gifts and beyond. Twelve years in, Zola's platform continues to bring couples' unique visions to life with the most innovative tools, expert advice, and a trusted network of highly-rated vendors who make dreams a reality across the country. Whether at home or on the go with our award-winning mobile app, we make every step seamless - and even delightful.

We're looking for a strategic, creative, and execution-focused Director of Brand Marketing to lead Zola's brand presence across PR, social, and key brand campaigns. Reporting directly to the CMO, this person will be responsible for brand strategy, storytelling, and generating buzz across owned and earned channels.

You'll manage our social team, external PR partners, and lead brand initiatives from consumer insights to campaign execution – partnering closely with peers on Growth, Lifecycle, Marketing Strategy, Creative, Product, and across business teams.

In a nutshell, success in this role is getting people talking about Zola. If you have a knack for generating buzz – this role is for you.

Responsibilities

Lead Zola's brand marketing strategy—elevating how Zola shows up across every consumer touchpoint
Concept and oversee execution of Zola's brand marketing campaigns, using a blend of consumer insights, timely cultural insights, Zola data and product initiatives, and a deep understanding of our brand identity.
Manage the social media team, ensuring content is high-quality, timely, and brand-aligned, and always at the forefront of new trends
Own PR strategy and execution, managing external PR agency and freelance consultant to drive media coverage and cultural relevance
Partner with internal teams (creative, product, customer service, etc.) to ensure brand consistency across the full customer journey
Lead consumer insights initiatives—designing and analyzing brand health studies, message testing, and audience research
Act as a key stakeholder in integrated campaign development, helping shape narratives that support performance and brand goals
Represent the voice of the customer across the organization, advocating for storytelling, consistency, and brand strength

Requirements

6-8 years of brand marketing experience at consumer-facing brands or agencies
Strong fluency in social strategy. You're "chronically online" and extremely passionate about staying on top of evolutions in consumer behavior on new and emerging social channels
Proven experience managing social media and PR teams (internal or agency-side)
Strong strategic thinker with the ability to turn insights into compelling, creative brand executions
Track record of managing complex cross-functional campaigns with clear ROI
Excellent communication and presentation skills; comfortable working closely with executives and external partners
A deep comfortability with getting scrappy, moving quickly, rolling up your sleeves, and figuring things out
Passion for weddings, events, or consumer lifestyle categories a plus

Why You'll Love Working at Zola
We're a team that cares deeply about our users, our brand, and one another. You'll have the chance to make a real impact on a brand couples love—and help shape the most meaningful moments in people's lives.

The salary range for this role is $140,000 - $160,000.

ABOUT ZOLA

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love.

We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We're proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.

We are passionate about supporting all forms of love, and we're proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.

Our headquarters is in NYC. Come work with us!