The DirectorofMarketing will oversee all marketing efforts across multiple adult day health centers, a 24-bed personal care home, structured family caregiving services, and franchise-related branding. You will manage campaigns, community outreach, brand assets, vendors, analytics, and event marketing—all while supporting the admissions and care coach teams to increase client enrollment and occupancy.
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Develop, lead, and execute a comprehensive marketing strategy aligned with occupancy and admissions goals.
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Drive local brand awareness campaigns that build trust and promote services across target markets.
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Equip internal teams with marketing materials, messaging guides, and outreach tools.
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Plan and execute Medicaid, VA, Private Pay, and Structured Family Caregiving promotional campaigns.
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Create local outreach initiatives for hospitals, discharge planners, churches, and employer groups.
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Design and distribute brochures, flyers, physician leave-behinds, and community referral kits.
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Oversee or outsource social media, digital advertising, email marketing, content creation, and podcast marketing.
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Source and manage freelance vendors (photographers, designers, ad specialists) when needed.
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Plan and facilitate community events, open houses, health fairs, and Lunch & Learns.
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Monitor lead generation, admissions conversions, and event outcomes through CRM tracking.
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Provide weekly, monthly, and quarterly reporting on marketing KPIs.
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Manage the marketing budget and ensure cost-effective strategies.
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5+ years of experience in marketing, preferably in senior care, healthcare, franchising, or multi-location services.
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Demonstrated success in campaign planning, outreach initiatives, and brand development.
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Comfortable leading a team or coordinating freelance contractors.
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Proficiency with CRM systems (Salesforce preferred) and digital analytics tools.
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Excellent project management, communication, and event planning skills.
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Highly collaborative, hands-on, and execution-focused.
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Competitive base salary
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Performance-based bonus structure tied to meeting departmental quotas, marketing KPIs, and occupancy percentage goals
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Annual bonus eligibility based on company growth and marketing performance metrics
