Job Summary
We are seeking a skilled Media Buyer to join our dynamic marketing team. The ideal candidate will be responsible for planning, negotiating, and purchasing advertising space across various media platforms to maximize our brand visibility and reach. This role requires a strategic thinker who can analyze market trends and consumer behavior to make informed decisions that drive performance marketing initiatives.
Duties
- Develop and implement comprehensive media buying strategies that align with marketing objectives.
- Conduct thorough market research to identify target audiences and optimal advertising channels.
- Negotiate rates and contracts with media vendors for print advertising, digital platforms, and social media marketing.
- Analyze campaign performance using analytics tools to assess effectiveness and make data-driven adjustments.
- Collaborate with creative teams to ensure ad content is compelling and aligns with brand messaging.
- Monitor industry trends and competitor activities to stay ahead in the media landscape.
- Utilize tools such as Nielsen ratings and Google Ads for effective media planning and buying.
Skills
- Proficient in media planning and buying across various platforms.
- Strong understanding of print advertising, digital marketing, and performance marketing strategies.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Familiarity with market research techniques to assess audience preferences and behaviors.
- Experience with social media marketing campaigns and tools.
- Strong negotiation skills to secure favorable terms with vendors.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects.
Join us in shaping impactful advertising strategies that resonate with our audience!
Job Types: Full-time, Freelance
Pay: $65,570.00 - $120,000.00 per year
Benefits:
Schedule:
- 10 hour shift
- 8 hour shift
- Choose your own hours
- Monday to Friday
- No nights
- Weekends as needed
Supplemental Pay:
Work Location: Hybrid remote in Washougal, WA 98671
