What We Do Matters
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.
About The Role And Our Team
The creative and discerning Content Strategy Lead will amplify the performance of editorial articles using established (but evolving) best practices alongside seasoned judgment. You will bring a passion for improving user experience and bettering business efficacy, which you will channel into boosting the helpfulness and visibility of content. You will join a team committed to delivering reader satisfaction that inspires educated action. This role reports to the Senior Manager of Content Strategy.
Please note: This is not a writing role.
Responsibilities
- You are responsible for delivering comprehensive strategy outlines that inform assignment execution; these include topic keyword research, content metadata, article structure guidelines and other relevant notes
- You help identify, then carefully manage the strategy of, at least 30 assignments per month
- You create strategic article templates that can be easily applied to content series for batch assigning
- You comfortably and directly work with writers, including freelance contributors, to complete assignments on schedule
- Additionally, you tackle miscellaneous special projects, providing research and your professional perspective, as well as operational assistance. This may include developing and owning new, innovative content strategies
- Your assignments and projects span multiple content categories and subjects, from wedding planning etiquette and shopping inspiration to relationship advice
- You analyze content and present results to inspire future strategy
- You primarily support The Knot digital content and focus on article updates, but you can pivot as needed
- You constantly consider multiple goals— including article traffic and engagement—to make calculated decisions or recommendations
- You regularly work independently and take ownership of outcomes
- You are an integrated member of the marketing team, which includes working standard hours, attending relevant meetings, and daily use of tools like Google Workspace and Slack
Successful Candidates Have - At least 5 years of relevant content experience honing strategy acumen, including multiple years spent deeply focused on SEO and improving existing articles as a digital editor or strategist
- A solid grasp of affiliate (commerce) content strategy and what makes it unique
- Spent significant time navigating tools like Semrush to optimize content for search discoverability and user intent
- Everyday spreadsheet experience and reporting knowledge (familiarity with success metrics, data dashboards, gleaning insights and sharing learnings)
- The ability to view things from multiple perspectives (the writer's, the reader's, business and brand alignment)
- The stamina to focus on similar content for days or weeks, but the agility to quickly switch gears when the opportunity arises
- The resourcefulness to regularly reference available resources (in addition to your own expert instinct) and apply that information to a wide variety of situations
- A solid understanding of the role of content in a marketing funnel, with experience writing or strategizing to drive immediate or future actions
- Disciplined time management and a proactive communication style
- Demonstrated personal accountability and organization skills, plus a passion for content excellence
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
What We Love About You
- You Dream Big. You iterate and experiment to drive innovation.
- You Love Our Users. You keep our global community at the center of everything you do.
- You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
- You Hustle Every Day. You favor urgency and own your outcomes.
- You Win Together. People are at the heart of our success and you play as a team.
What You Love About Us
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: TKWW processes your personal data as part of the recruitment process, based on the legal basis of executing pre-contractual measures at your request. This means we use your information to assess your application and carry out the necessary steps for a potential employment contract. Only the information strictly necessary for evaluating your application is collected. You can request access, rectification, or deletion of your data. For more information on how we handle your personal data, please refer to our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.
