Brand Marketing, Advertising and Licensing Manager

University of the Incarnate Word • Full-time • San Antonio, Texas, United States • $59k - $62k / year • 2w ago

Position Information

Position Title

UIW Mission

University of the Incarnate Word is a Catholic institution that welcomes to its community persons of diverse backgrounds, in the belief that their respectful interaction advances the discovery of truth, mutual understanding, self-realization, and the common good.

Position Summary

The Brand Marketing, Advertising and Licensing Manager works with the AVP of Communications and Brand Marketing to create marketing plans and advertising campaigns, as well as provide oversight for the university’s branding and licensing programs. This position works in conjunction with the AVP and Assistant Director of Communications and Brand Marketing to protect the UIW brand, support the University’s strategic priorities and further strengthen UIW’s reputation and brand regionally, nationally and globally. The Brand Marketing, Advertising and Licensing Manager reports to the AVP of Communications & Brand Marketing.

Benefits

UIW has been identified year after year as one of the nation’s Great Colleges to Work For based on employee feedback. UIW offers an outstanding benefits package for full-time employees that includes medical, dental, vision, flexible spending accounts, numerous paid holidays, vacation and sick leave. Tuition benefits include UIW tuition waivers, tuition exchange programs and Brainpower Connection discounts for employees and dependents. Retirement benefits include 403b retirement plans with a 7% employer match, plus a retirement health solution. We also offer employer-paid Life/AD&D, long-term disability, pet insurance, an Employee Assistance Program (EAP), wellness programs, employee discount program, Public Service Loan Forgiveness (PSLF) eligibility and more! Please refer to the Human Resources webpagefor additional details on our benefits and eligibility.

Job Duties

Job Duty Name

Promotion

Description of Job Duties

Support university and high school programs and events through strategic placement and purchasing of advertising across a number of platforms.
Develop strong and effective advertising campaign concepts, which strengthen brand awareness, maintain identity and meet organizational objectives.
Serve as advisor to various university departments’ regarding their advertising needs, such as advertising plans, advertisement look-and-feel, placement, promotional material development, etc.
Manage freelance staff including photographers, videographers, creatives and others.
Perform other duties as assigned.

Job Duty Name

Advertising and Trafficking

Description of Job Duties

Plan and monitor all advertising flight and broadcast schedules.
Reconcile advertising invoices and maintain budget.
Measure effectiveness, reach and return on investment for each media buy.
Maintain relationships with vendors and representatives.
Manage budgets and ensure cost efficiency.

Job Duty Name

University Licensing and Branding

Description of Job Duties

Oversee the UIW Visual Identity & Licensing program including contract preparation, completion of university forms, creating reports, etc.
Serve as the chair of the Visual Corporate Identity Committee (VCIC), including creating agendas, keeping minutes, etc. along with AVP of Communications and Brand Marketing.
Lead operational activities for UIW’s trademark licensing program, including but not limited to evaluating and approving artwork, detailed record keeping, and monitoring trademark usage.
Lead university and department efforts to enhance the UIW brand.
Lead the VCIC with the enforcement of university trademark rights.
Work closely with UIW’s Licensing partner to positively promote the UIW image, protect its trademark rights, and generate royalty revenue. This will include promoting officially licensed UIW merchandise and trademarks to buyers, store managers, sponsors, and other individuals as appropriate.
Provide day-to-day management of the UIW Licensing Program.
Ensure the branding website is updated.
Identify and address departments and vendors with deficient Licensing Program compliance.
Prepare and present Licensing FAQs and presentations to university personnel.
Support university events and student program activities to include program development, support, and promotion including serving as a handler for Red the Cardinal, UIW’s mascot. This includes scheduling and accompanying Red to events and activities.
Supervise Branding and Licensing Graduate Assistant.

Qualifications

Knowledge Skills and Abilities

Must have proven ability to accurately and clearly assess and communicate organizational priorities and opportunities.
Ability to effectively manage confidential and sensitive matters.
Ability to successfully establish and maintain cooperative working relationships with both peers in the department and constituents outside the department.
Working knowledge of higher education landscape.
Excellent writing, editing, and communication skills, public presentation skills.
Proficiency in Adobe Creative Suite programs.
Strong organizational, project management, and multitasking skills; and demonstrated ability to think strategically and creatively.
Ability to work effectively with individuals from diverse communities and cultures.
Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA.

Required Education

Bachelor’s Degree in Communications, Marketing or related field.

Required Work Experience

Three (3) years of relevant experience in advertising, branding and marketing in a higher education, advertising agency, or other relevant environment.

Preferred Qualifications

Higher education experience in this field.
Good sense of visual design.
Knowledge of web-based design and content management applications.

Required Certifications, Licenses or Registrations

Must have a valid driver’s license, driving record that is insurable by UIW insurance carrier, and be at least 21 years of age, as required to drive for UIW.

Work Hours

Monday – Friday 8am to 5pm with extended hours as needed to meet departmental goals.

Physical Demands

Ability to actively move about campus to attend meetings and events, film social media videos, and collaborate with various departments.
Agility to climb bleachers, stairs, ladders, etc… to film video and secure digital photography at various events.
Ability to repetitively and regularly lift up to 25lbs of media equipment.

Posting Details

Posting Number

AS2131PO

Number of Vacancies

1

Job Type

Full Time

Job Category

Administrator (exempt)

Desired Start Date

05/16/2025

Position End Date (if temporary)

Reports to

Assistant Director of Communications and Marketing

Salary

$59,000-$62,000 Annualized

Open Date

04/03/2025

Close Date

Open Until Filled

Yes

Special Instructions to Applicant

N/A.

EOE

UIW is committed to a policy of equal opportunity in employment, without regard to race, color, sex, sexual orientation, citizenship status, national origin, age, marital status, disability, genetic information, gender identity or expression, veteran status, pregnancy, and religion (except in limited circumstances when religious preference is both permitted by law and deemed appropriate as a matter of University policy).

Title IX

This position is considered a “Responsible Employee” under Title IX federal regulations and “Mandatory Reporter” under Texas state law and the UIW Sexual Misconduct Policy. As a Mandatory Reporter, this position requires you as the employee to promptly report any incident that you witness or receive information about Title IX violations. These reporting responsibilities are set out in the UIW Sexual Misconduct Policy.

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